Number of bol.com sales partners 2018-2023
remain dominant for decades in the Netherlands and Belgium. The company sells its own products, but also operates as a third-party reseller for partner companies.
Dutch e-commerce leader bol.com expanded its array of sales partners rapidly in the past five years. The e-commerce platform owned by Ahold Delhaize reported 52,000 sales partners in 2023, which is more than double the amount of 2019. Bol.com is an online marketplace that has managed to