Largest Instagram audiences APAC 2023, by country

Published by Leander von Kameke, Sep 13, 2023
As of January 2023, India had the largest Instagram user base in the Asia-Pacific region at approximately 229.55 million. As of that month, Indonesia had the second largest Instagram audience in the region at just over 89 million.

Largest Instagram audience sizes in the Asia-Pacific region as of January 2023, by country (in millions)

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Release date

January 2023

Region

Asia, APAC

Survey time period

January 2023

Age group

13 years and older

Special properties

based on addressable ad audience

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