Most popular user-generated content types in Hong Kong 2023

Published by
Lai Lin Thomala
,
Jul 7, 2025
Obtaining information about products was the most popular category of user-generated content (UGC) in Hong Kong. According to a survey conducted by Rakuten Insight in Hong Kong in August 2023, the most popular UGC content among respondents were product reviews or testimonials, with
**
percent of approval rate. Videos of products came in second receiving
**
percent of responses.
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Most engaging types of user-generated content in Hong Kong as of August 2023

CharacteristicShare of respondents
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Showing entries 1 to 9 (9 entries in total)
Statistic: Most engaging types of user-generated content in Hong Kong as of August 2023

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Source

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Rakuten Insight

Release date

October 2023

Region

Hong Kong

Survey time period

August 10 to 31, 2023

Number of respondents

2,616 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "What type of user-generated content are you most interested in? (Choose all that applies)"

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