In 2022, Shopify was observed to have a monthly revenue of approximately 437 million U.S. dollars, while reaching approximately one million users with its presence on Instagram. OnlyFans saw over 108 million U.S. dollars in revenues on monthly basis, reaching approximately two million users on the popular social and photo-sharing platform Instagram. Online learning platform Skillshare was estimated to generate 6.6 million U.S. dollars in revenues monthly, reaching approximately 611 thousand Instagram users.
Monthly revenue and Instagram reach of companies supporting the creator economy worldwide in 2022
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Statistics on Instagram
Overview
4
Benchmark
6
- Basic Statistic Global social networks ranked by number of users 2023
- Basic Statistic Global year-on-year social media audience growth 2023
- Premium Statistic Reach of most popular U.S. smartphone apps 2023
- Premium Statistic U.S. market share of leading social media websites 2022
- Basic Statistic Gen Z: selected social media platforms in the U.S. 2020-2025
- Basic Statistic ACSI - U.S. customer satisfaction with social platforms 2021-2022
Users
8
- Premium Statistic Instagram users worldwide 2018-2027
- Basic Statistic Countries with the most Instagram users 2023
- Premium Statistic Countries with biggest Instagram reach 2023
- Basic Statistic Instagram: distribution of global audiences 2023, by age and gender
- Basic Statistic Instagram: distribution of global audiences 2023, by age group
- Basic Statistic Instagram: distribution of global audiences 2023, by gender
- Premium Statistic U.S. Instagram users 2022, by age group
- Basic Statistic U.S. Instagram users 2022, by gender
Content reach
8
- Basic Statistic Instagram accounts with the most followers worldwide 2023
- Basic Statistic Instagram: most popular posts as of 2022
- Basic Statistic Instagram: average reach per post type 2022
- Premium Statistic Instagram: post interaction 2022, by format
- Premium Statistic Instagram: engagement on reels and posts 2022, by type of interaction
- Premium Statistic Instagram: average reach of posts 2022, by number of followers
- Basic Statistic Instagram: average reels reach 2022, by number of followers
- Basic Statistic Instagram: favorite types of posts for global users 2022
Creator economy
6
- Premium Statistic Fastest-growing Instagram creators worldwide 2022, by follower growth
- Premium Statistic Average Instagram reach of creator economy companies 2022
- Premium Statistic Share of Instagram reach among creator economy companies 2022, by service
- Premium Statistic Average Instagram reach of creator economy companies 2022, by service
- Premium Statistic Monthly revenues and Instagram reach of creator economy companies 2022
- Premium Statistic Paid ad spending and Instagram growth rate of creator economy companies 2022
Influencers
5
- Premium Statistic Engagement rates among global IG influencers 2018-2021, by profile size
- Premium Statistic Share of Instagram influencers worldwide 2021, by category
- Premium Statistic Global distribution of Instagram influencers in 2021, by number of followers
- Premium Statistic Average price per post of Instagram influencers worldwide 2021, by followers
- Premium Statistic Share of fraudulent Instagram influencers worldwide 2019-2021, by number of followers
Advertising & marketing
6
- Premium Statistic Social media platforms used by marketers worldwide 2022
- Premium Statistic Social media platforms used by marketers worldwide 2022, by target group
- Premium Statistic Most important social media platforms for marketers worldwide 2022
- Premium Statistic Most important social media platforms for global B2B & B2C marketers 2022
- Premium Statistic Future use of social media among marketers worldwide 2022, by platform
- Premium Statistic Facebook and Instagram CPM (cost-per-mille) in the UK 2021-2022
Further related statistics
21
- Paid ad spending and Instagram growth rate of creator economy companies 2022
- Average paid monthly ad spending of creator economy companies 2022, by service
- Advertising reach of Instagram Philippines 2023, by gender
- Leading Japanese Instagram profiles 2022, based on follower numbers
- Leading Japanese brand profiles on Instagram 2022, based on follower numbers
- Development of Instagram posts made by Italian influencers with brands 2022
- Instagram: most-followed beauty brands 2022
- Instagram ad reach rate APAC 2022, by country
- Distribution of Instagram influencers in the U.S. 2021, by profile size
- Engagement per post of rising food influencers on Instagram in Italy 2022
- Online video ad expenditure on Instagram South Korea 2021-2022
- Types of Instagram accounts followed by Russians 2022
- Instagram ad reach in Hong Kong 2022, by audience group
- Facebook and Instagram CPM (cost-per-mille) in the UK 2021-2022
- Leading U.S. Instagram accounts 2021, by new followers
- Ways to stay in touch with favorite Instagram accounts in Russia 2022
- Share of Instagram influencers worldwide 2021, by category
- Engagement rate among U.S. influencers on Instagram 2021-2022, by profile size
- Engagement rates among Instagram influencers in the UK 2020-2021, by profile size
- Leading magazines on Instagram based on followers in the Netherlands 2022
- Engagement rates among Instagram influencers in France 2020-2021, by profile size
Further Content: You might find this interesting as well
NeoReach. (December 21, 2022). Monthly revenue and Instagram reach of companies supporting the creator economy worldwide in 2022 [Graph]. In Statista. Retrieved March 24, 2023, from https://www.statista.com/statistics/1358074/company-monthly-revenue-and-instagram-reach-creator-economy/
NeoReach. "Monthly revenue and Instagram reach of companies supporting the creator economy worldwide in 2022." Chart. December 21, 2022. Statista. Accessed March 24, 2023. https://www.statista.com/statistics/1358074/company-monthly-revenue-and-instagram-reach-creator-economy/
NeoReach. (2022). Monthly revenue and Instagram reach of companies supporting the creator economy worldwide in 2022. Statista. Statista Inc.. Accessed: March 24, 2023. https://www.statista.com/statistics/1358074/company-monthly-revenue-and-instagram-reach-creator-economy/
NeoReach. "Monthly Revenue and Instagram Reach of Companies Supporting The Creator Economy Worldwide in 2022." Statista, Statista Inc., 21 Dec 2022, https://www.statista.com/statistics/1358074/company-monthly-revenue-and-instagram-reach-creator-economy/
NeoReach, Monthly revenue and Instagram reach of companies supporting the creator economy worldwide in 2022 Statista, https://www.statista.com/statistics/1358074/company-monthly-revenue-and-instagram-reach-creator-economy/ (last visited March 24, 2023)
Monthly revenue and Instagram reach of companies supporting the creator economy worldwide in 2022 [Graph], NeoReach, December 21, 2022. [Online]. Available: https://www.statista.com/statistics/1358074/company-monthly-revenue-and-instagram-reach-creator-economy/