Preferred online video platforms in China 2022, by content category

Published by
Lai Lin Thomala,
Nov 8, 2023
China's Netflix alternative iQIYI has become the most favorite video streaming platform for TV dramas, receiving an approval rate of 70.4 percent in a 2022 survey. When it comes to variety shows, however, Mango TV's popularity outrun other providers with 64.5 percent of surveyed respondents.

User preference on video streaming platforms in China in 2022, by category

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Release date

November 2022

Region

China

Survey time period

November 2022

Number of respondents

2,000 respondents

Method of interview

Online survey

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Overview

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Subscription video-on-demand

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Ad-supported streaming

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Consumer behavior

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