Preference for free ad-supported streaming vs. paid ad-based content in the U.S. 2025

Published by
Julia Stoll
,
Jul 25, 2025

The majority of Americans prefer free-of-charge streaming services over paid ad-based content, with nearly

****
of respondents to a 2025 survey strongly agreeing that they would rather watch free streaming channels including ads than pay for ad-supported subscriptions. In contrast,
**
percent disagreed on this statement. 

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Level of agreement or disagreement on the public statement to rather watch free streaming channels that include ads than to watch paid ad-supported content in the United States as of June 2025

CharacteristicShare of respondents
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Showing entries 1 to 4 (4 entries in total)
Statistic: Level of agreement or disagreement on the public statement to rather watch free streaming channels that include ads than to watch paid ad-supported content in the United States as of June 2025

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Release date

July 2025

Region

United States

Survey time period

June 16 to 22, 2025

Number of respondents

1,115 respondents

Supplementary notes

Original question: "To what extent do you agree with this statement? “I’m growing tired of streamers adding ads to my paid subscription. I’d rather watch free streaming channels that include ads - at least I’m not paying for them, even if the content is a bit older or less exclusive.”"

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Free ad-supported streaming TV in the United StatesSubscription video-on-demand in the United StatesAd-supported video-on-demand in the United StatesPremium video-on-demand in the United StatesTransactional video-on-demand in the United States
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