Share of in-app subscription revenue 2024-2025, by duration and category
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According to a study conducted between 2024 and 2025, weekly in-app subscriptions were generally the most popular subscription duration across app categories. Weekly subscriptions generated
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of the revenue of productivity and utilities apps, Log in or register to access precise data.
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percent of the revenue of photo and video apps, and Log in or register to access precise data.
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percent of the revenue of education apps. Meanwhile, annual subscriptions were more popular when it came to health and fitness apps, making up Log in or register to access precise data.
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percent of the total revenue. Monthly subscriptions and other durations represented smaller shares of revenue across categories. Log in or register to access precise data.
