Share of in-app subscription revenue 2024-2025, by region and duration

Published by
Jessica Clement
,
Jul 29, 2025

Between 2024 and 2025, weekly in-app subscriptions were the subscription duration that generated the most revenue across regions, accounting for

**
percent of total subscription revenue in Latin America and
**
percent of the revenue of Middle East and Africa. After weekly subscriptions, annual subscriptions generally generated the most revenue, followed by subscriptions that operated on a monthly basis.

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Distribution of in-app subscription revenue from 2024 to 2025, by region and subscription duration

CharacteristicWeeklyAnnualMonthlyOne-time purchaseLifetimeOther
- - - - - - -
- - - - - - -
- - - - - - -
- - - - - - -
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Showing entries 1 to 5 (5 entries in total)
Statistic: Distribution of in-app subscription revenue from 2024 to 2025, by region and subscription duration

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Release date

July 2025

Region

Worldwide

Survey time period

2024 to 2025

Special properties

Apple App Store only, proceeds after Apple's 15% / 30% commission

Supplementary notes

Values may not sum up to 100 percent due to rounding.

The information is based on anonymized in-app subscription data from the App Store.

The source analyzed 1.9 billion U.S. dollars in revenue across more than 11,000 apps. 

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