Average monthly subscription app pricing 2022-2025, by region

Published by
Jessica Clement
,
Jul 29, 2025

Between 2022 and 2025, the average price for monthly app subscriptions saw fluctuation in the regions of the Asia-Pacific, Latin America, and the Middle East and Africa, while Europe and the United States experienced a stable year-on-year growth. Latin America had the overall lowest prices for this type of subscription throughout the analysed period, reaching a maximum value of

***
U.S. dollars in 2023. In contrast, the United States reached a peak value for monthly subscriptions in 2025, at
****
U.S. dollars.

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Average price of monthly app subscription from 2022 to 2025, by region (in U.S. dollars)

Characteristic2022202320242025
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Showing entries 1 to 5 (5 entries in total)
Statistic: Average price of monthly app subscription from 2022 to 2025, by region (in U.S. dollars)

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Sources

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Release date

July 2025

Region

Worldwide

Survey time period

2022 to 2025

Special properties

Apple App Store only, proceeds after Apple's 15% / 30% commission

Supplementary notes

The information is based on anonymized in-app subscription data from the App Store.

The source analyzed 1.9 billion U.S. dollars in revenue across more than 11,000 apps. 

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