Visa: ad spend in the U.S. 2015

This statistic shows advertising spending of Visa in the United States in 2014 and 2015. The credit card company spent nearly 62 million U.S. dollars in 2015 on measured media advertising, down from 112 million a year earlier.

Advertising spending of Visa in the United States in 2014 and 2015 (in million U.S. dollars)

Characteristic	Spending in million U.S. dollars
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Release date

August 2016

More information

Region

United States

Survey time period

2014 and 2015

Special properties

measured media only

Supplementary notes

The figures include measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Not included are unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Figure for 2014 comes from this article.

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