Daily spending of upper-income U.S. consumers in December 2009-2010, by week

The statistic depicts the results of a survey about upper-income U.S. consumer spending in December 2009 and 2010, by week. Contrary to 2009, when the spending declined week by week as Christmas approached, U.S. consumers with a high income, or "upper-income consumers", as the source calls them, spent more in 2010 the closer they got to Christmas. The respondents reported to have spent an average of 183 U.S. dollars per day in the 4th week of December in 2010. Whether this is because their Christmas present shopping sprees were planned better in 2009, they did not say.

Daily average spending of upper-income U.S. consumers in December 2009 and 2010, by week

1st week of December132129
2nd week of December152126
3rd week of December131145
4th week of December126183
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Release date

December 2010


United States

Survey time period

December 20-26, 2010

Number of respondents

2,464 respondents

Age group

18 years and older

Special properties

Upper-income consumer

Method of interview

Telephone interview

Supplementary notes

According to the source, "[u]pper-income Americans are the consumers who have the disposable income to spend if they so chose and they have been holding back given the uncertainties surrounding the future course of the economy and, possibly, government tax policies. By increasing tax certainty for the next two years, the new legislation might have encouraged these better-off consumers to feel more comfortable spending more freely during Christmas week. The "wealth effects" associated with increasing stock values on Wall Street may have also encouraged upper-income spending late this year."

Results are based on telephone interviews conducted as part of the Gallup Daily tracking survey during the week ending Dec. 26, 2010, with a random sample of 2,464 adults, with weekly random samples of about 3,000 adults for each of the first three weeks of December, aged 18 and older, living in all 50 U.S. states and the District of Columbia, selected using random-digit-dial sampling.

2010 data based in weeks ending Dec 5, Dec 12, Dec 19, and Dec 26.
2009 data based in weeks ending Dec 6, Dec 13, Dec 20, and Dec 20-22.

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