This timeline presents video games advertising spending worldwide from 2010 to 2015, as well as a forecast thereof until 2020. The spending in expected to reach 3.63 billion U.S. dollars in 2017, up from 1.4 billion in 2010. The global video game market is projected to generated 72.5 billion U.S. dollars in 2017. In 2016, China was the largest gaming market worldwide with revenues exceeding 24 billion U.S. dollars.
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Global video games ad spend 2010-2020
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Video games advertising spending worldwide from 2010 to 2020 (in billion U.S. dollars)
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This timeline presents video games advertising spending worldwide from 2010 to 2015, as well as a forecast thereof until 2020. The spending in expected to reach 3.63 billion U.S. dollars in 2017, up from 1.4 billion in 2010. The global video game market is projected to generated 72.5 billion U.S. dollars in 2017. In 2016, China was the largest gaming market worldwide with revenues exceeding 24 billion U.S. dollars.
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This timeline presents video games advertising spending worldwide from 2010 to 2015, as well as a forecast thereof until 2020. The spending in expected to reach 3.63 billion U.S. dollars in 2017, up from 1.4 billion in 2010. The global video game market is projected to generated 72.5 billion U.S. dollars in 2017. In 2016, China was the largest gaming market worldwide with revenues exceeding 24 billion U.S. dollars.
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- Release date
- December 2016
- Region
- Worldwide
- Survey time period
- 2010 to 2015
- Special properties
- at 2015 average exchange rate
- Supplementary notes
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* Forecast.
Figures have been rounded.
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Advertising worldwide
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Statistics on "Advertising worldwide"
- Overview
The most important statistics
- Global advertising spending from 2010 to 2018 (in billion U.S. dollars)Global advertising spending 2010-2018
- Growth of advertising spending worldwide from 2010 to 2020Growth of advertising spending worldwide 2010-2020
- Distribution of global advertising spending from 2015 to 2020, by regionGlobal advertising spending 2015-2020, by region
- Change in advertising revenue in 2015 and 2016, by regionAdvertising revenue growth 2015-2016
- Advertising spending in the world's largest ad markets in 2017 (in million U.S. dollars)Advertising spending in the world's largest ad markets 2017
- Advertising spending at the world's largest ad markets in 2020 (in million U.S. dollars)Advertising spending at the world's largest ad markets 2020
- Countries with highest advertising spending per person in 2016 (in U.S. dollars)Countries with highest ad spend per person in 2016
- Year-over-year change of advertising expenditure in selected countries from 2016 to 2018Ad spend growth 2016-2018, by country
- Print media
The most important statistics
- Newspaper advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)Global newspaper advertising expenditure 2014-2016
- Growth of newspaper advertising spending worldwide from 2010 to 2020Global newspaper ad spend growth 2010-2020
- Distribution of magazine publishing revenue worldwide in 2015 and 2020, by platformMagazine publishing worldwide 2015-2020, by platform
- Consumer magazine advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)Global magazine ad expenditure 2010-2020
- Global consumer magazines advertising revenue from 2008 to 2016 (in billion U.S. dollars)Global consumer magazines advertising revenue 2008-2016
- Magazine advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)Global magazine advertising expenditure 2014-2016
- Digital consumer magazine revenue worldwide from 2015 to 2020, by source (in billion U.S. dollars)Digital magazine revenue worldwide 2015-2020, by source
- Global directories advertising revenue in 2014 and 2019 (in billion U.S. dollars)Global directories advertising revenue 2014-2019
- Broadcast media
The most important statistics
- Global TV industry revenue in 2016, by source (in billion British pounds)Global TV industry revenue 2016, by source
- Global television advertising revenue from 2016 to 2020 (in billion U.S. dollars)Global television advertising revenue 2016-2020
- Compound annual growth rate of TV advertising spending worldwide between 2014 and 2020, by regionTV ad spend CAGR 2014-2020, by region
- Distribution of TV advertising spending worldwide in 2019, by segmentGlobal TV ad spend 2019, by segment
- Compound annual growth rate of global TV advertising spending between 2013 and 2018, by platformGrowth of the global TV advertising spending 2013-2018, by platform
- Distribution of global TV industry revenue in 2015, by source and regionGlobal TV revenue 2015, by source & region
- Coping mechanisms against ads on TV and video content worldwide in 2015 Coping mechanisms against ads in video content worldwide 2015
- Global radio revenue in 2016, by source (in billion British pounds)Global radio revenue 2016, by source
- Out of home
The most important statistics
- Global out-of-home advertising revenue in 2014 and 2019 (in billion U.S. dollars)Global out-of-home advertising revenue 2014-2019
- Out-of-home media revenue worldwide in 2016, by type (in billion U.S. dollars)OOH media revenue worldwide 2016, by type
- Compound annual growth rate of the fastest growing out-of-home advertising markets worldwide between 2013 and 2017Fastest growing out-of-home advertising markets between 2013 and 2017
- Compound annual growth rate of out-of-home advertising spending in select markets worldwide between 2014 and 2019Growth of out-of-home advertising in select countries 2014-2019
- Largest outdoor advertising companies worldwide in 2016, by revenue (in million U.S. dollars)Revenue of outdoor advertising companies 2016
- Share of digital in out-of-home advertising revenue in selected markets worldwide in 2019Share of digital in out-of-home advertising revenue in selected markets 2019
- Digital out-of-home (DOOH) advertising spending worldwide in 2016 and 2023 (in billion U.S. dollars)Global DOOH ad spend 2016-2023
- Digital
The most important statistics
- Digital advertising spending worldwide from 2015 to 2020 (in billion U.S. dollars) Digital advertising spending worldwide 2015-2020
- Internet advertising spending worldwide from 2010 to 2020, by type (in million U.S. dollars)Global internet advertising spending 2010-2020, by type
- Selected online companies ranked by total digital advertising revenue from 2012 to 2016 (in billion U.S. dollars)Digital advertising revenue of leading online companies 2012-2016
- Per capita digital advertising spending worldwide in 2016, by region (in U.S. dollars)Per capita digital ad spend 2016, by region
- Digital advertising revenue in selected countries worldwide in 2016 (in billion U.S. dollars)Digital Market Outlook: digital advertising revenue in selected countries 2016
- Net digital ad revenues of Google as percentage of total digital advertising revenues worldwide from 2016 to 2019Google's market share of global digital ad revenues 2016-2019
- Digital advertising spending in Western Europe from 2015 to 2020 (in billion U.S. dollars) Western Europe: digital ad spend 2015-2020
- Digital advertising spending in the Middle East and Africa from 2015 to 2020 (in billion U.S. dollars) Digital ad spend in the Middle East and Africa 2015-2020
- Mobile
The most important statistics
- Mobile internet advertising spending worldwide from 2015 to 2020 (in billion U.S. dollars) Mobile ad spend worldwide 2015-2020
- Change in mobile video advertising spending in 4th quarter 2016, by regionMobile video ad spend growth 2016, by region
- Mobile in-app advertising spending worldwide from 2013 to 2016 (in billion U.S. dollars)Mobile in-app advertising spending worldwide 2013-2016
- Distribution of mobile advertising revenue worldwide from 2013 to 2018, by countryGlobal mobile advertising revenue 2013-2018, by country
- Distribution of worldwide mobile application revenues in 2017, by channelShare of worldwide mobile app revenues 2017, by channel
- Distribution of global mobile display advertising revenue in 2015, by ad selling companyGlobal mobile display ad revenue 2015, by company
- Distribution of mobile advertising spending worldwide in 3rd quarter 2017, by operating systemMobile ad spend in Q3 2017, by OS
- Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017Leading mobile app monetization methods worldwide 2017
- Other media & ad types
The most important statistics
- Global cinema advertising revenue from 2015 to 2019 (in billion U.S. dollars)Global cinema advertising revenue from 2015-2019
- Video games advertising spending worldwide from 2010 to 2020 (in billion U.S. dollars)Global video games ad spend 2010-2020
- Types of in-game ads used by game developers worldwide as of October 2015Most used types of in-game ads by developers worldwide 2015
- Types of combination in-game ads used by game developers worldwide as of October 2015Most used combinations of in-game ads by developers worldwide 2015
- Product placement spending worldwide and in select countries in 2012, 2014 and 2019 (in million U.S. dollars)Global product placement spending 2012-2019
- Share of advertising-supported video-on-demand (AVoD) plays on various devices worldwide in 4th quarter 2016, by regionShare of AVoD plays worldwide in 2016, by device
- Agencies
The most important statistics
- The most creative advertising agencies in the world in 2015, according to Directory's Big Won Creative IndexThe most creative advertising agencies in the world in 2015
- Most creative agency networks by number of points in the 2017 Gunn ReportGunn Report: most creative agency networks in 2017
- Leading PR agencies worldwide in 2016, by fee income (in million U.S. dollars)Leading PR agencies worldwide 2016
- Leading digital agency networks worldwide in 2016, by revenue (in million U.S. dollars)Leading digital agency networks worldwide 2016
- Global revenue of the Publicis Groupe from 2008 to 2017 (in billion Euros)Revenue of the Publicis Groupe 2008-2017
- Interpublic Group's revenue from 2006 to 2017 (in billion U.S. dollars)Interpublic Group's revenue 2006-2017
- Omnicom Group's revenue from 2006 to 2017 (in billion U.S. dollars)Omnicom Group's revenue 2006-2017
- Revenue generated by WPP from 2006 to 2016 (in billion British pounds)WPP: annual revenue 2006-2016
- Cannes Lions
The most important statistics
- Revenue generated by the Cannes Lions festival from 2014 to 2016 (in million British pounds)Cannes Lions festival revenue 2014-2016
- Number of entries at Cannes Lions in 2015 and 2016, by categoryCannes Lions: numbers of entries 2015-2016, by category
- Cannes Lions International Festival of Creativity entry fee revenue in 2013 and 2014 (in million U.S. dollars)Cannes Lions International Festival of Creativity: entry fee revenue 2013-2014
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Distribution of time spent on video gaming in the U.S. 2013, by device & gender
- Share of gamers in Poland in 2012, by platform
- Leading gaming platform brands in the U.S. in 2012, by brand equity
- Global digital and physical gaming market value from 2012 to 2016
- Italy: forecast video games industry advertising 2016-2020
- Distribution of videogames played in France 2016-2017
- Most played game genres by female gamers in France 2014
- Distribution of videogames played in the Netherlands 2016-2017
- Distribution of videogames played in Turkey 2016-2017
- Number of TV ads bought by selected gaming companies in the U.S. 2014-2015
- Video game genres: gamers by gender in France 2015
- Distribution of videogames played in Poland 2016-2017
- Children who game regularly in the United Kingdom (UK) 2011-2013, by age group
- Distribution of videogames played in Italy 2016-2017
- TV ad spend of selected gaming companies in the U.S. 2014-2015
- Puerto Rico: ad spend 2016, by category
- U.S. - number of hours spent playing video/computer games 2016
- Argentina - number of hours spent playing video/computer games 2016
- Brazil - number of hours spent playing video/computer games 2016
- Share of people watching gaming videos in China 2015, by access channel
Studies
- Digital advertising in Europe
- Advertising market in the U.S.
- Advertising in the United Kingdom (UK)
- TV advertising in the U.S.
- Advertising in Europe
- BRICS advertising
- Advertising in the Netherlands
- Advertising in Italy
- Global Media Report 2016
- Contar "Lo Bueno" Cuesta Mucho
- IAB and DDMA Report on Paid Search Advertising
- IAB Report on 2017 Digital Advertising Spend
- Global Media Report 2015
- Digital advertising formats in the U.S.
- Digital advertising in the United Kingdom (UK)
Statistics on the topic
Free statistics
- Growth of advertising spending worldwide from 2010 to 2020
- Year-over-year change of advertising expenditure in selected countries from 2016 to 2018
- Consumer trust in advertising worldwide from 2007 to 2015, by ad format
- Advertising spending in the Middle East and Africa from 2015 to 2020 (in billion U.S. dollars)
- Distribution of TV advertising spending worldwide in 2019, by segment
- Coping mechanisms against ads on TV and video content worldwide in 2015
- Compound annual growth rate of the fastest growing out-of-home advertising markets worldwide between 2013 and 2017
- Selected online companies ranked by total digital advertising revenue from 2012 to 2016 (in billion U.S. dollars)
- Net digital ad revenues of Google as percentage of total digital advertising revenues worldwide from 2016 to 2019
- Distribution of worldwide mobile application revenues in 2017, by channel
- Interpublic Group's revenue from 2006 to 2017 (in billion U.S. dollars)
- Omnicom Group's revenue from 2006 to 2017 (in billion U.S. dollars)
- Number of entries at Cannes Lions in 2015 and 2016, by category
- Distribution of gamers in Poland in 2012, by platform
- Leading gaming platform brands in the United States in 2012, by brand equity
- Number of TV ads bought by selected gaming companies in the United States in 2014 and 2015
- Television advertising spending of selected gaming companies in the United States in 2014 and 2015 (in million U.S. dollars)
Premium Statistics
- Global advertising spending from 2010 to 2018 (in billion U.S. dollars)
- Distribution of global advertising spending from 2015 to 2020, by region
- Change in advertising revenue in 2015 and 2016, by region
- Advertising spending in the world's largest ad markets in 2017 (in million U.S. dollars)
- Advertising spending at the world's largest ad markets in 2020 (in million U.S. dollars)
- Countries with highest advertising spending per person in 2016 (in U.S. dollars)
- Largest global advertisers in 2015, by ad spending (in billion U.S. dollars)
- Newspaper advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)
- Growth of newspaper advertising spending worldwide from 2010 to 2020
- Distribution of magazine publishing revenue worldwide in 2015 and 2020, by platform
- Consumer magazine advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)
- Global consumer magazines advertising revenue from 2008 to 2016 (in billion U.S. dollars)
- Magazine advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)
- Digital consumer magazine revenue worldwide from 2015 to 2020, by source (in billion U.S. dollars)
- Global directories advertising revenue in 2014 and 2019 (in billion U.S. dollars)
- Global TV industry revenue in 2016, by source (in billion British pounds)
- Global television advertising revenue from 2016 to 2020 (in billion U.S. dollars)
- Compound annual growth rate of TV advertising spending worldwide between 2014 and 2020, by region
- Compound annual growth rate of global TV advertising spending between 2013 and 2018, by platform
- Distribution of global TV industry revenue in 2015, by source and region
- Global radio revenue in 2016, by source (in billion British pounds)
- Radio advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)
- Audio advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)
- Global out-of-home advertising revenue in 2014 and 2019 (in billion U.S. dollars)
- Out-of-home media revenue worldwide in 2016, by type (in billion U.S. dollars)
- Compound annual growth rate of out-of-home advertising spending in select markets worldwide between 2014 and 2019
- Largest outdoor advertising companies worldwide in 2016, by revenue (in million U.S. dollars)
- Share of digital in out-of-home advertising revenue in selected markets worldwide in 2019
- Digital out-of-home (DOOH) advertising spending worldwide in 2016 and 2023 (in billion U.S. dollars)
- Digital advertising spending worldwide from 2015 to 2020 (in billion U.S. dollars)
- Internet advertising spending worldwide from 2010 to 2020, by type (in million U.S. dollars)
- Per capita digital advertising spending worldwide in 2016, by region (in U.S. dollars)
- Digital advertising revenue in selected countries worldwide in 2016 (in billion U.S. dollars)
- Digital advertising spending in Western Europe from 2015 to 2020 (in billion U.S. dollars)
- Digital advertising spending in the Middle East and Africa from 2015 to 2020 (in billion U.S. dollars)
- Estimated cost of digital ad fraud worldwide in 2018 and 2022 (in billion U.S. dollars)
- Mobile internet advertising spending worldwide from 2015 to 2020 (in billion U.S. dollars)
- Change in mobile video advertising spending in 4th quarter 2016, by region
- Mobile in-app advertising spending worldwide from 2013 to 2016 (in billion U.S. dollars)
- Distribution of mobile advertising revenue worldwide from 2013 to 2018, by country
- Distribution of global mobile display advertising revenue in 2015, by ad selling company
- Distribution of mobile advertising spending worldwide in 3rd quarter 2017, by operating system
- Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017
- Global cinema advertising revenue from 2015 to 2019 (in billion U.S. dollars)
- Video games advertising spending worldwide from 2010 to 2020 (in billion U.S. dollars)
- Types of in-game ads used by game developers worldwide as of October 2015
- Types of combination in-game ads used by game developers worldwide as of October 2015
- Product placement spending worldwide and in select countries in 2012, 2014 and 2019 (in million U.S. dollars)
- Share of advertising-supported video-on-demand (AVoD) plays on various devices worldwide in 4th quarter 2016, by region
- The most creative advertising agencies in the world in 2015, according to Directory's Big Won Creative Index
- Most creative agency networks by number of points in the 2017 Gunn Report
- Leading PR agencies worldwide in 2016, by fee income (in million U.S. dollars)
- Leading digital agency networks worldwide in 2016, by revenue (in million U.S. dollars)
- Global revenue of the Publicis Groupe from 2008 to 2017 (in billion Euros)
- Revenue generated by WPP from 2006 to 2016 (in billion British pounds)
- Revenue generated by the Cannes Lions festival from 2014 to 2016 (in million British pounds)
- Cannes Lions International Festival of Creativity entry fee revenue in 2013 and 2014 (in million U.S. dollars)
- Of the time you spend playing games (all types of games), what percentage of time do you play games on the following devices?
- Revenue generated by physical and digital video games sales worldwide from 2012 to 2016 (in billion euros)
- Advertising spending forecasts for the video games industry in Italy from 2016 to 2020 (in million euros)
- What kind(s) of video/computer games do you play?
- Ranking of the most played game genres by female gamers in France in 2014
- What kind(s) of video/computer games do you play?
- What kind(s) of video/computer games do you play?
- Gender split of video game players in France in 2015, by game genre
- What kind(s) of video/computer games do you play?
- Share of children who game regularly in the United Kingdom (UK) from 2011 to 2013, by age group
- What kind(s) of video/computer games do you play?
- Advertising spending in Puerto Rico in 2016, by category (in million U.S. dollars)
- United States: How many hours per week do you spend playing video/computer games?
- Argentina: How many hours per week do you spend playing video/computer games?
- Brazil: How many hours per week do you spend playing video/computer games?
- Share of people watching gaming videos in China as of April 2015, by access channel
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