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Global video games ad spend 2010-2020

Published by Statista Research Department, Dec 15, 2016
This timeline presents video games advertising spending worldwide from 2010 to 2015, as well as a forecast thereof until 2020. The spending in expected to reach 3.63 billion U.S. dollars in 2017, up from 1.4 billion in 2010. The global video game market is projected to generated 72.5 billion U.S. dollars in 2017. In 2016, China was the largest gaming market worldwide with revenues exceeding 24 billion U.S. dollars.

Video games advertising spending worldwide from 2010 to 2020 (in billion U.S. dollars)

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© Statista 2020

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In cooperation with
McKinsey
Release date

December 2016

Region

Worldwide

Survey time period

2010 to 2015

Special properties

at 2015 average exchange rate

Supplementary notes

* Forecast.
Figures have been rounded.

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