During the fourth quarter of 2020, 2.7 percent of global Facebook advertising spending was invested in marketplace ads. The share increased 0.8 percentage points compared to the fourth quarter of 2019.n On the other hand, the share invested in in-stream video ads fell from two to one percent in the same period.
Leading non-feed Facebook ad placements worldwide in 4th quarter 2019 and 4th quarter 2020, by Facebook ad spend share
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Q4 2019
Q4 2020
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MarketingCharts. (March 16, 2021). Leading non-feed Facebook ad placements worldwide in 4th quarter 2019 and 4th quarter 2020, by Facebook ad spend share [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/259946/use-of-facebook-ads/
MarketingCharts. "Leading non-feed Facebook ad placements worldwide in 4th quarter 2019 and 4th quarter 2020, by Facebook ad spend share." Chart. March 16, 2021. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/259946/use-of-facebook-ads/
MarketingCharts. (2021). Leading non-feed Facebook ad placements worldwide in 4th quarter 2019 and 4th quarter 2020, by Facebook ad spend share. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/259946/use-of-facebook-ads/
MarketingCharts. "Leading Non-feed Facebook Ad Placements Worldwide in 4th Quarter 2019 and 4th Quarter 2020, by Facebook Ad Spend Share." Statista, Statista Inc., 16 Mar 2021, https://www.statista.com/statistics/259946/use-of-facebook-ads/
MarketingCharts, Leading non-feed Facebook ad placements worldwide in 4th quarter 2019 and 4th quarter 2020, by Facebook ad spend share Statista, https://www.statista.com/statistics/259946/use-of-facebook-ads/ (last visited July 27, 2024)
Leading non-feed Facebook ad placements worldwide in 4th quarter 2019 and 4th quarter 2020, by Facebook ad spend share [Graph], MarketingCharts, March 16, 2021. [Online]. Available: https://www.statista.com/statistics/259946/use-of-facebook-ads/