Social media advertising targeting effectiveness as of April 2013, by age

This statistic presents the share of online consumers who have made a purchase based on social media ads or posts as of April 2013, sorted by age group. According to survey results, it was found that 40 percent of online consumers in under the age of 35 have made a purchase based on an advertising they saw on a social network.

Share of online consumers who have made a purchase based on social media ads or posts as of April 2013, by age

Social media advertismentSocial media post
Under 35 years40%36%
35 to 49 years34%30%
50 to 64 years26%22%
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Source

In cooperation with
Ipsos
Release date

August 2013

Region

Worldwide

Survey time period

April 2 to April 16, 2013

Number of respondents

18,150 respondents

Age group

16 to 64 years

Supplementary notes

Data is based on consumer survey in 24 global markets.

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