Crisps/salted snack share of snacks eaten in the UK and Ireland 2014, by demographic

Crisps and salted snack share of total snacking occasions in the United Kingdom (UK) and Ireland 2014, by demographic segment

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Source

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Release date

March 2014

Region

Ireland, United Kingdom

Survey time period

2014

Number of respondents

3,000*

Age group

10 years and older

Special properties

12,244 snacking occasions*

Method of interview

Online survey

Supplementary notes

* Research was conducted in two phases as follows:
Qualitative: four focus groups with 16-35 year olds in Ireland and several online discussion groups in the UK, with 56 respondents broken down by life stage and region.
Quantitative: online survey across Ireland and the UK with nationally represetative sample of 3,000 respondents, plus additional data from mums recording a 'snacking' diary for kids aged 10-15 years (= 4,886 snacking occasions).

The source states that findings between Ireland and the UK were very similar and therefore outlined figures are an average across both markets. In total the data covers 12,244 snacking occasions.

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