Personal ads have changed a lot since the “Desperately Seeking Susan” days of trying to find love in the Sunday paper. The rise of the internet has given birth to different types of virtual dating platforms, such as websites, apps, chat programs or even video dating. According to recent data, online dating accounts for 49 percent of United States dating service industry revenues. Mobile dating accounts for 26 percent, while classic dating services, such as matchmaking and singles events, seem to have fallen out of favor. It is estimated that around 6 percent of the internet users in the United States are currently using an online dating site or a mobile app and 15 percent have used such a service in the past. As of 2014, the overall online dating service market in the United States was expected to reach 2.2 billion U.S. dollars.
Mobile apps, like Tinder or Grindr are becoming increasingly popular, while Match.com is still the leading online dating service in the United States, generating an estimated 605.1 million U.S. dollars in service revenues in 2014. InterActiveCorp (IAC), the company that owns Match.com, as well as Tindr and OkCupid, is the United States market leader, having accounted for 27 percent of the online dating market in 2014.
According to a 2014 survey, online dating users tend to be younger, with those between 25 and 34 years old representing 28 percent of the total dating websites users in the United States. However, about 11 percent of those who seek romance on the internet are between 55 and 64, while as much as 4 percent are older than 65. In the United States, men seem to be slightly more active than women on dating websites, where more than 53 percent of registered users are male.