Likelihood of digital coupon influence on U.S. users 2014

This statistic presents percentage of digital coupon users in the United States who feel that digital coupons are likely to influence future purchase decisions. During a May 2014 survey, it was found that 68 percent of U.S. coupon users agreed that they were more likely to be loyal to a brand that was offering online coupons and promotional codes.

Likelihood of digital coupons influencing future purchase decisions of U.S. users as of May 2014

Share of respondents who agree/strongly agree
I am likely to tell a friend about a company that uses online coupons or promotional codes68%
I am more likely to be loyal to a brand that offers online coupons or promotional codes68%
I am more likely to buy a product or service at full price later from a company that offers online coupons or promotion codes50%
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Sources

Release date

August 2014

Region

United States

Survey time period

May 2014

Special properties

Consumers who used a digital coupon, offer, or online promotion code in the past three months

Supplementary notes

Percentages may not add up to 100 percent due to rounding.

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Statistics on "Digital coupons and deals"

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