Likelihood of digital coupon influence on U.S. users 2014

Published by Statista Research Department, Aug 7, 2014
This statistic presents percentage of digital coupon users in the United States who feel that digital coupons are likely to influence future purchase decisions. During a May 2014 survey, it was found that 68 percent of U.S. coupon users agreed that they were more likely to be loyal to a brand that was offering online coupons and promotional codes.

Likelihood of digital coupons influencing future purchase decisions of U.S. users as of May 2014

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Release date

August 2014

Region

United States

Survey time period

May 2014

Number of respondents

500 respondents

Special properties

Consumers who used a digital coupon, offer, or online promotion code in the past three months

Supplementary notes

Percentages may not add up to 100 percent due to rounding.

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Statistics on " Digital coupons and deals in the United States "

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Statistics on Digital coupons and deals in the United States

Overview

4

Categories

5

Use and discovery

8

Consumer preference

7

Mobile usage

6

Spotlight: Groupon

4

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