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Leading content types perceived as more credible by B2B buyers in North America 2018

Leading types of content perceived as more credible by B2B buyers in North America in 1st quarter 2018

by A. Guttmann, last edited Nov 9, 2018
Leading content types perceived as more credible by B2B buyers in North America 2018 This statistic presents the leading types of content perceived as more credible by B2B buyers in North America in the first quarter of 2018. According to the findings, 64 percent of respondents stated that they frequently perceived content that was peer reviewed or had user-generated feedback to be credible, while in comparison only seven percent of respondents stated similar outcomes in terms of viewing content branded directly from a vendor.
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Leading types of content perceived as more credible by B2B buyers in North America in 1st quarter 2018

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