Reasons for investing in marketing technology worldwide 2017

The graph shows reasons for investing in marketing technology worldwide as of March 2017. During a survey, 57 percent of marketers stated that they did so to automate processes and reduce time on admin.

Reasons for investing in marketing technology worldwide as of March 2017

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Sources

Release date

March 2017

Region

Worldwide, Australia, United Kingdom, United States

Survey time period

March 2017

Number of respondents

608 senior marketers*

Supplementary notes

* Respondents came from organizations of 500 employees or more, one-third each from the U.S., the UK and Australia.

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Statistics on "Marketing technology implementation"

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