Departments in charge of programmatic according to U.S. marketers 2014-2016

The graph shows the departments responsible for programmatic advertising according to marketing professionals in the United States in 2014 and their expectations for 2016. The source found that 31 percent of respondents pointed to Media Buying as the primary department responsible for programmatic purchasing in their organization in 2014. According to 24.1 percent of marketing professionals, that function will belong to the Digital Marketing department in 2016.

Departments responsible for programmatic advertising according to marketing professionals in the United States in 2014 and 2016

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

September 2014

Region

United States

Survey time period

January 2014

Number of respondents

307 respondents

Age group

18 years and older

Special properties

among marketers, agencies and media companies

Supplementary notes

*Estimate

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Programmatic advertising"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.