Number of cups of coffee consumed per day among coffee drinkers in Canada 2008-2020
Trends in Canadian at-home coffee consumption
Whilst there remains to be huge market for out-of-home coffee consumption in Canada, evidenced by the increase in number of Starbucks and Tim Hortons restaurants nationwide, the market for coffee products for use at home is growing. In 2018, the share of consumers owning single-cup coffee systems for at-home use increased by over 300 percent since 2012. According to a recent survey, more than 30 percent of Canadians use Tim Horton’s coffee products at home. Folgers and Starbucks were ranked as the second and third most popular coffee brands to use at home. Most coffee drinkers spend between 10 and 19 Canadian dollars per month on the beverage for home use, whilst around six percent spend over 100 Canadian dollars monthly.