Number of U.S. digital banking users 2014-2019

The number of digital banking users was forecast to surpass 161 million in the United States in 2019. This represents more than a twenty percent increase from 2014. Two factors lead to this increase in digital banking. One is the increased prevalence of smartphones and other digital technologies, and the other is an increase in financial technology (fintech) firms.

Mobile phones and mobile banking

Traditional banks, such as Bank of America, are seeing an increased number of mobile banking users. The increased number of mobile phone users motivates this shift, but it fits both users and banks well. Users do not have to worry about finding a physical branch and are therefore able to bank on their own schedule. Banks can decrease staff at these branches, shifting resources to information technology platforms that can service a greater number of users at a lower cost.

The influence of Fintech

Fintech firms are cutting into the market share of established banks through a variety of channels. Most directly, these non-traditional financial firms are providing banking products and services, but only focusing on one product. For example, fintech firms are providing a growing share of personal loans. These companies are often agile startups that have lower overheads than the existing banks. However, as the established banks adopt the technologies of the fintechs, they may be able to win back some of the digital banking users that this statistic presents.

Number of digital banking users in the United States from 2014 to 2019

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Sources

Release date

November 2015

Region

United States

Survey time period

2014

Age group

18 years and older

Supplementary notes

* Forecast.
The source adds the following information: "Internet users aged 18+ who access their bank , credit unin, credit card or brokerage account digitally via any device at least once per month; excludes virtual wallet services (e.g., PayPal, Google Wallet)."

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