Kellogg: ad spend in the U.S. 2009-2018

Kellogg Company spent 454 million U.S. dollars on advertising in the United States in 2018. The food manufacturing company has been lowering its promotional investments in U.S. media by roughly 10 million dollars each year since 2016.

Kellogg Company's advertising spending in the United States from 2009 to 2018

Spending in million U.S. dollars
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Sources

Release date

June 2019

Region

United States

Survey time period

2009 to 2018

Supplementary notes

Data for 2011 not available.
The figures includes measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology. Figures for 2009 to 2013 come from earlier AdAge publications.

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Statistics on "Food advertising in the U.S."

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