Gen X: trust in advertising 2015, by format

This chart shows how much Generation X consumers (aged 35 to 49) trusted various advertising format in the first quarter of 2015. During the global survey, 61 percent of Gen X respondents stated they somewhat or completely trusted newspaper ads.

Trust in advertising among Generation X consumers worldwide in 1st quarter 2015, by ad format

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Sources

Release date

October 2015

Region

Worldwide

Survey time period

February 23 to March 13, 2015

Number of respondents

base: n > 30,000*

Age group

35-49 years

Special properties

global average; based on the online population

Method of interview

Online survey

Supplementary notes

* More than 30,000 internet users aged 15 and more were interviewed for the survey. The source does not provide a separate figure for Generation X respondents.

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Statistics on "Advertising worldwide"

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