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Open vs. private marketplace programmatic spend in the U.S. 2015

Distribution of programmatic spending in the United States in 2nd quarter 2015, by marketplace type

by Statista Research Department, last edited Sep 29, 2015
Open vs. private marketplace programmatic spend in the U.S. 2015 The statistic presents the distribution of programmatic spending in the United States in the second quarter of 2015, by marketplace type. According to the source, nine percent of programmatic expenditure in the measured period was spent on private marketplaces, before the inventory was available on the open exchanges.
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Distribution of programmatic spending in the United States in 2nd quarter 2015, by marketplace type

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