Cosmetics: sales volume trend monthly 2024

Cosmetics and toiletries are bought in larger quantities each passing month in the UK. However, sales had substantial fluctuations throughout 2020 and 2021. As of July 2024, sales volume index of cosmetics stood at 118.9 points.  

More cosmetics stores in the UK

For retail stores focusing on the sales of cosmetics and toilet articles, turnover has seen a boost in recent years. This could be attributed to the increasing number of cosmetics stores available in the UK. Between 2016 and 2017 only, an additional 106 specialized stores opened in the UK in this category.   

View from Europe

Cosmetics, personal care products and toilet articles sell well in the United Kingdom. In Europe, the UK was among the top three countries with the highest consumption value in 2018. That year, 10.94 billion euros worth of cosmetics and personal care products were consumed in the UK. The United Kingdom was surpassed by France by a very narrow margin. The lead in European cosmetics consumption was Germany’s.

Monthly sales volume of cosmetic and toilet articles in Great Britain from January 2016 to July 2024, as an index number of sales per week

Characteristic	Index number of sales per week
Jul 24	118.9
Jun 24	115.3
May 24	115.6
Apr 24	113.8
Mar 24	112.1
Feb 24	111
Jan 24	114
Dec 23	107.2
Nov 23	117.8
Oct 23	107.6
Sep 23	108.1
Aug 23	107
Jul 23	105
Jun 23	107.6
May 23	104.8
Apr 23	107.4
Mar 23	105.6
Feb 23	106.4
Jan 23	104.1
Dec 22	102.1
Nov 22	103.3
Oct 22	105.8
Sep 22	98.3
Aug 22	102.7
Jul 22	103.8
Jun 22	91.7
May 22	92.3
Apr 22	94
Mar 22	97.1
Feb 22	92.6
Jan 22	98.8
Dec 21	99.7
Nov 21	98.4
Oct 21	96
Sep 21	97.1
Aug 21	93.4
Jul 21	87.5
Jun 21	95.2
May 21	95.3
Apr 21	91.5
Mar 21	72.2
Feb 21	72.9
Jan 21	59.1
Dec 20	86.5
Nov 20	87.4
Oct 20	92
Sep 20	94.8
Aug 20	90.3
Jul 20	91.6
Jun 20	77.8
May 20	61.9
Apr 20	54.2
Mar 20	90.8
Feb 20	89.3
Jan 20	81.1
Dec 19	92.9
Nov 19	100
Oct 19	93.8
Sep 19	98.2
Aug 19	102.9
Jul 19	101.7
Jun 19	104.2
May 19	102.4
Apr 19	99.6
Mar 19	99.1
Feb 19	105.4
Jan 19	101.3
Dec 18	93.2
Nov 18	98.3
Oct 18	98.7
Sep18	93.8
Aug 18	94.5
Jul 18	92
Jun 18	90.2
May 18	90.2
Apr 18	86.8
Mar 18	86.8
Feb 18	85.1
Jan 18	82.3
Dec 17	83.1
Nov 17	82.1
Oct 17	79.2
Sep 17	79.8
Aug 17	75.9
Jul 17	75.9
Jun 17	76
May 17	75.7
Apr 17	80.4
Mar 17	80.2
Feb 17	77.8
Jan 17	75.6
Dec 16	74
Nov 16	73.9
Oct 16	74.7
Sep 16	72.7
Aug 16	77.2
July 16	75.5
June 16	70.9
May 16	71.7
April 16	71.7
Mar 16	68.9
Feb 16	70
Jan 16	70.4