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Cosmetic and toiletries: retail sales volume index monthly in Great Britain 2016-2020

Cosmetics and toiletries are bought in larger quantities each passing month in the UK. However, sales reached an all-time low in April and May 2020, when sales were comparable to 2012. After a small increase in previous months, retail sales volume has decreased again in November 2020 and registered at an index value of 90.4 which is still lower than the volume recorded for the same month of the year prior by an index of 19.1.  

More cosmetics stores in the UK

  For retail stores focusing on the sales of cosmetics and toilet articles, turnover has seen a boost in recent years. This could be attributed to the increasing number of cosmetics stores available in the UK. Between 2016 and 2017 only, an additional 106 specialized stores opened in the UK in this category.   

View from Europe

  Cosmetics, personal care products and toilet articles sell well in the United Kingdom. In Europe, the UK was among the top three countries with the highest consumption value in 2018. That year, 10.94 billion euros worth of cosmetics and personal care products were consumed in the UK. The United Kingdom was surpassed by France by a very narrow margin. The lead in European cosmetics consumption was Germany’s.

Monthly sales volume of cosmetic and toilet articles in Great Britain from January 2016 to November 2020, as an index number of sales per week

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Release date

December 2020


United Kingdom (Great Britain)

Survey time period

January 2016 to November 2020

Supplementary notes

Figures are seasonally adjusted, chained volume of sales in predominantly non-food stores.
Index 2018 = 100.

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