Factors driving sponsored social messaging effectiveness in the U.S. 2015

The statistic shows the leading factors driving social messaging effectiveness in the United States as of November 2015. The level of respect for the source/writer belonged to the most important three factors for 57 percent of respondents.

Factors driving sponsored social messaging effectiveness in the United States as of November 2015

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Source

Release date

November 2015

Region

United States

Survey time period

as of November 2015

Number of respondents

1,003 respondents

Age group

18-70 years

Special properties

among respondents who 15+ hours per month online beyong using e-mail, visit at least one social media platform at least monthly and have noticed sponsored social message/post/content during the past year

Method of interview

Online panel

Supplementary notes

The figures show top 3 box ratings.

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