The graph shows the share of programmatic in total television advertising spending in the United States from 2015 to 2019. In 2016, the share amounted to 0.9 percent and is expected to grow o five percent in 2019.
Share of programmatic in TV advertising spending in the United States from 2015 to 2019
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eMarketer. (July 5, 2017). Share of programmatic in TV advertising spending in the United States from 2015 to 2019 [Graph]. In Statista. Retrieved March 19, 2024, from https://www.statista.com/statistics/612263/share-programmatic-tv-ad-spend-usa/
eMarketer. "Share of programmatic in TV advertising spending in the United States from 2015 to 2019." Chart. July 5, 2017. Statista. Accessed March 19, 2024. https://www.statista.com/statistics/612263/share-programmatic-tv-ad-spend-usa/
eMarketer. (2017). Share of programmatic in TV advertising spending in the United States from 2015 to 2019. Statista. Statista Inc.. Accessed: March 19, 2024. https://www.statista.com/statistics/612263/share-programmatic-tv-ad-spend-usa/
eMarketer. "Share of Programmatic in Tv Advertising Spending in The United States from 2015 to 2019." Statista, Statista Inc., 5 Jul 2017, https://www.statista.com/statistics/612263/share-programmatic-tv-ad-spend-usa/
eMarketer, Share of programmatic in TV advertising spending in the United States from 2015 to 2019 Statista, https://www.statista.com/statistics/612263/share-programmatic-tv-ad-spend-usa/ (last visited March 19, 2024)
Share of programmatic in TV advertising spending in the United States from 2015 to 2019 [Graph], eMarketer, July 5, 2017. [Online]. Available: https://www.statista.com/statistics/612263/share-programmatic-tv-ad-spend-usa/