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Share of programmatic in TV advertising spending in the United States from 2015 to 2019

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Share of programmatic in TV ad spend in the U.S. 2015-2019 The graph shows the share of programmatic in total television advertising spending in the United States from 2015 to 2019. In 2016, the share amounted to 0.9 percent and is expected to grow o five percent in 2019.
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Description Source More information
The graph shows the share of programmatic in total television advertising spending in the United States from 2015 to 2019. In 2016, the share amounted to 0.9 percent and is expected to grow o five percent in 2019.
Show more
Release date
July 2017
Region
United States
Survey time period
2015 and 2016
Special properties
the use of software platforms to automate the buying or selling of live TV advertising distributed through cable, satellite or broadcast networks
Supplementary notes
* Forecast

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