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Share of programmatic in digital ad budgets worldwide 2013-2019

Published by Statista Research Department, Mar 18, 2021
During a 2019/2020 survey carried out among marketers with global responsibility for media and programmatic, it was found that 41 percent of digital media investments was bought programmatically in 2019, up from eight percent in 2013. In 2019, global programmatic ad spend stood at 106 billion U.S. dollars.

Share of programmatic in digital media investments according to marketers worldwide from 2013 to 2019

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Sources

Release date

August 2020

Region

Worldwide

Survey time period

2013 to 2019

Number of respondents

48 respondents

Special properties

among marketers with global responsibility for media and programmatic

Supplementary notes

Original question: "Approximately what share of your total digital media investment is bought programmatically?"

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Topics

Programmatic advertising worldwideAdvertising industry in the U.S.Global advertising marketDigital advertising in the U.S.Digital advertising formats in the U.S.
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