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Number of brand e-mail subscriptions among U.S. consumers 2016
Number of brand e-mail subscriptions among U.S. consumers 2016
Number of brand e-mail subscriptions among consumers in the United States as of August 2016
by Statista Research Department,
last edited
Oct 24, 2016
This statistic presents information on the number of brand e-mail subscriptions among U.S. consumers as of August 2016. It was found that 8.7 percent of responding consumers subscribed to 21 or more brands in order to receive promotional e-mails from them.
Number of brand e-mail subscriptions among consumers in the United States as of August 2016
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| Share of respondents | |
|---|---|
| 1-3 brands | 28.3% |
| 4-6 brands | 28.3% |
| 7-10 brands | 21.4% |
| 11-15 brands | 9.2% |
| 16-20 brands | 4.2% |
| 21 + brands | 8.7% |
| Share of respondents | |
|---|---|
| 1-3 brands | 28.3% |
| 4-6 brands | 28.3% |
| 7-10 brands | 21.4% |
| 11-15 brands | 9.2% |
| 16-20 brands | 4.2% |
| 21 + brands | 8.7% |
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Description
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by Statista Research Department,
last edited
Oct 24, 2016
This statistic presents information on the number of brand e-mail subscriptions among U.S. consumers as of August 2016. It was found that 8.7 percent of responding consumers subscribed to 21 or more brands in order to receive promotional e-mails from them.
- Show sources information
- Show publisher information
- Release date
- October 2016
- Region
- United States
- Survey time period
- August 2016
- Number of respondents
- 1,765 respondents
- Age group
- 18 to 64 years
- Supplementary notes
- Question: How many brands have you subscribed to in order to receive e-mail marketing messages?
Source
- Show sources information
- Show publisher information
- Release date
- October 2016
More information
- Region
- United States
- Survey time period
- August 2016
- Number of respondents
- 1,765 respondents
- Age group
- 18 to 64 years
- Supplementary notes
- Question: How many brands have you subscribed to in order to receive e-mail marketing messages?
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Statistics on "E-mail marketing "
- Overview
The most important statistics
- Number of e-mail users worldwide from 2017 to 2023 (in millions)Number of e-mail users worldwide 2017-2023
- Number of e-mail users in the United States from 2013 to 2020 (in millions)Number of U.S. e-mail users 2013-2020
- E-mail marketing usage in the United States as of May 2017, by industryU.S. e-mail marketing usage 2017, by industry
- Open rates of advertising e-mails worldwide as of October 2018, by industryOpen rates of marketing e-mails worldwide 2018, by industry
- Market share of the most used e-mail clients in 2018Global email client market share 2018
- Leading e-mail service providers (ESPs) used for marketing e-mails according to industry professionals worldwide as of January 2018Leading ESPs used for e-mail marketing worldwide in 2018
- Strategy & effectiveness
The most important statistics
- Number of e-mail service platforms/providers (ESP) used by marketers worldwide as of November 2018Number of e-mail providers used by global marketers in 2018
- Leading factors influencing the choice of e-mail service platforms/providers (ESP) according to marketers worldwide as of November 2018Factors influencing the choice of e-mail marketing providers worldwide in 2018
- Monthly number of marketing e-mails sent to contacts by industry professionals worldwide as of January 2018Number of marketing e-mails sent monthly worldwide 2018
- Time spent producing a marketing e-mail according to industry professionals worldwide as of January 2018Time spent on marketing e-mail production worldwide in 2018
- Average time spent on single tasks involved in producing a marketing e-mail according to industry professionals worldwide as of January 2018Average time spent on tasks in marketing e-mail production worldwide in 2018
- Share of businesses using video in e-mail worldwide in 2016 and 2017Businesses using video in e-mail worldwide 2016-2017
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2018Perceived ROI of e-mail marketing worldwide 2018
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017, by industryE-mail marketing ROI rating according to marketers worldwide 2017, by industry
- Metrics
The most important statistics
- Leading e-mail marketing metrics used by industry professionals worldwide as of January 2018Commonly used e-mail marketing metrics worldwide in 2018
- E-mail marketing performance metrics worldwide in 1st half of 2019, by transaction typeE-mail marketing performance metrics worldwide 2019, by transaction type
- E-mail marketing performance metrics worldwide in 1st half of 2018, by sender typeE-mail marketing performance metrics worldwide 2018, by business type
- Marketing e-mail aggregate open rates worldwide from 2016 to 2018Marketing e-mail open rates worldwide 2016-2018
- Marketing e-mail aggregate click-to-open rates (CTOR) worldwide from 2016 to 2018Marketing e-mail click-to-open rates worldwide 2016-2018
- Click-to-open rates of marketing e-mails worldwide in 1st half 2019, by industryClick-to-open rates of marketing e-mails worldwide H1 2019, by industry
- E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 4th quarter 2018E-mail marketing: CTR and open rates in North America 2010-2018
- Spam
The most important statistics
- Leading countries of origin for unsolicited spam e-mails in 1st quarter 2019, by share of worldwide spam volumeSpam e-mail: leading countries of origin of spam 2019
- E-mail inbox placement and spam rate worldwide from 2nd quarter 2015 to 2nd quarter 2018Global e-mail inbox placement & spam rate 2015-2018
- E-mail inbox placement and spam rate in the United States from 2nd quarter 2015 to 2nd quarter 2018E-mail inbox placement & spam rate in the U.S. 2015-2018
- Global e-mail spam rate from 2012 to 2018E-mail spam rate worldwide 2012-2018
- Spam placement rate worldwide in 2018, by categoryGlobal spam placement rate 2018, by category
- Global spam volume as percentage of total e-mail traffic from 2007 to 2018Spam: share of global email traffic 2007-2018
- Global spam volume as percentage of total e-mail traffic from January 2014 to March 2019, by monthSpam: share of global email traffic 2014-2019
- Consumer perception & behavior
The most important statistics
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by regionInternet users reading marketing e-mails worldwide Q3 2017, by region
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by age groupInternet users reading marketing e-mails worldwide Q3 2017, by age group
- Leading ways consumers prefer to be contacted by brands in the United States as of July 2019U.S. consumers preference to being contacted by brands in 2019
- Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017U.S. consumer newsletter subscription sources as 2017
- Frequency with which consumers would like to receive brand e-mails from selected industries in the United States as of July 2017E-mail marketing frequency preference according to U.S. consumers 2017
- Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017U.S. consumers purchasing process affected by marketing e-mails in 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising helpful 2017
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017U.S. consumers annoyance with selected e-mail marketing practices in 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Planned formats of mobile e-mail marketing integration 2016
- Share of promo e-mail subscribers engaging with online retailer messages 2016
- Online retailer methods of customer motivation to e-mail subscription 2016
- Leading methods of e-mail marketing success measurement in 2015
- Consumers actions to promotional e-mail received on smartphones in the UK 2013-2015
- Requirements to share personal information with brands in the UK 2014
- Promotional e-mail subscription reasons according in the UK 2014-2017
- Number of brands signed up to receive email from in the UK 2012-2014
- Promotional e-mail signup reasons according to U.S. consumers 2014
- Consumer preferences for brand's emails in the United Kingdom (UK) 2015-2016
- Email marketing open rates in the D-A-CH region by industry 2017
- Average email open rate by sector in France 2017
- Share of companies that used actively email marketing in Spain 2015, by industry
- Share of companies that used email marketing in Spain 2015, by industry & sent emails
- Reasons U.S. customers unsubscribe e-mail lists 2016
- Ease of marketing e-mail delivery in the United Kingdom (UK) 2013, by ISP
- Reasons why consumers mark promotional e-mails as spam in the UK 2013-2016
- Average hard-bounce rates in the United Kingdom (UK) 2013
- E-mail marketing: number of segments used in the United Kingdom (UK) 2012-2014
Studies
- E-mail marketing
- Email Marketing Vendor Satisfaction Report
- 2019 State of Email Report
- Optimizing Email Deliverability with AI
- 2017 Email Marketing Benchmark Report
- Marketer Email Tracker 2019
- State of Voice Technology for Brands
- Marketer Email Tracking Study 2018
- Digital marketing in Italy
- Digital marketing in the United Kingdom (UK)
- Marketing personalization
- 2017 State of Email Report
- Email Tracking Report 2014
- Email Delivery Performance Survey 2012
- 2016 Canadian Social Media Monitor
Statistics on "E-mail marketing "
- Number of e-mail users worldwide 2017-2023
- Number of U.S. e-mail users 2013-2020
- U.S. e-mail marketing usage 2017, by industry
- Open rates of marketing e-mails worldwide 2018, by industry
- Global email client market share 2018
- Leading ESPs used for e-mail marketing worldwide in 2018
- Number of e-mail providers used by global marketers in 2018
- Factors influencing the choice of e-mail marketing providers worldwide in 2018
- Number of marketing e-mails sent monthly worldwide 2018
- Time spent on marketing e-mail production worldwide in 2018
- Average time spent on tasks in marketing e-mail production worldwide in 2018
- Businesses using video in e-mail worldwide 2016-2017
- Perceived ROI of e-mail marketing worldwide 2018
- E-mail marketing ROI rating according to marketers worldwide 2017, by industry
- Positive impact of AI use in e-mail marketing in the U.S. 2018
- Share of marketing e-mails that are personalized worldwide 2018
- Average order value of AI personalized marketing e-mails in the U.S. 2018
- Commonly used e-mail marketing metrics worldwide in 2018
- E-mail marketing performance metrics worldwide 2019, by transaction type
- E-mail marketing performance metrics worldwide 2018, by business type
- Marketing e-mail open rates worldwide 2016-2018
- Marketing e-mail click-to-open rates worldwide 2016-2018
- Click-to-open rates of marketing e-mails worldwide H1 2019, by industry
- E-mail marketing: CTR and open rates in North America 2010-2018
- Spam e-mail: leading countries of origin of spam 2019
- Global e-mail inbox placement & spam rate 2015-2018
- E-mail inbox placement & spam rate in the U.S. 2015-2018
- E-mail spam rate worldwide 2012-2018
- Global spam placement rate 2018, by category
- Spam: share of global email traffic 2007-2018
- Spam: share of global email traffic 2014-2019
- Internet users reading marketing e-mails worldwide Q3 2017, by region
- Internet users reading marketing e-mails worldwide Q3 2017, by age group
- U.S. consumers preference to being contacted by brands in 2019
- U.S. consumer newsletter subscription sources as 2017
- E-mail marketing frequency preference according to U.S. consumers 2017
- U.S. consumers purchasing process affected by marketing e-mails in 2017
- U.S. consumers who find e-mail newsletter advertising helpful 2017
- U.S. consumers annoyance with selected e-mail marketing practices in 2017
- U.S. consumers' frustration with e-mail personalization errors in 2017
- Planned formats of mobile e-mail marketing integration 2016
- Share of promo e-mail subscribers engaging with online retailer messages 2016
- Online retailer methods of customer motivation to e-mail subscription 2016
- Leading methods of e-mail marketing success measurement in 2015
- Consumers actions to promotional e-mail received on smartphones in the UK 2013-2015
- Requirements to share personal information with brands in the UK 2014
- Promotional e-mail subscription reasons according in the UK 2014-2017
- Number of brands signed up to receive email from in the UK 2012-2014
- Promotional e-mail signup reasons according to U.S. consumers 2014
- Consumer preferences for brand's emails in the United Kingdom (UK) 2015-2016
- Email marketing open rates in the D-A-CH region by industry 2017
- Average email open rate by sector in France 2017
- Share of companies that used actively email marketing in Spain 2015, by industry
- Share of companies that used email marketing in Spain 2015, by industry & sent emails
- Reasons U.S. customers unsubscribe e-mail lists 2016
- Ease of marketing e-mail delivery in the United Kingdom (UK) 2013, by ISP
- Reasons why consumers mark promotional e-mails as spam in the UK 2013-2016
- Average hard-bounce rates in the United Kingdom (UK) 2013
- E-mail marketing: number of segments used in the United Kingdom (UK) 2012-2014
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