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Number of brand e-mail subscriptions among U.S. consumers 2016
Number of brand e-mail subscriptions among U.S. consumers 2016
Number of brand e-mail subscriptions among consumers in the United States as of August 2016
This statistic presents information on the number of brand e-mail subscriptions among U.S. consumers as of August 2016. It was found that 8.7 percent of responding consumers subscribed to 21 or more brands in order to receive promotional e-mails from them.
Number of brand e-mail subscriptions among consumers in the United States as of August 2016
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| Share of respondents | |
|---|---|
| 1-3 brands | 28.3% |
| 4-6 brands | 28.3% |
| 7-10 brands | 21.4% |
| 11-15 brands | 9.2% |
| 16-20 brands | 4.2% |
| 21 + brands | 8.7% |
| Share of respondents | |
|---|---|
| 1-3 brands | 28.3% |
| 4-6 brands | 28.3% |
| 7-10 brands | 21.4% |
| 11-15 brands | 9.2% |
| 16-20 brands | 4.2% |
| 21 + brands | 8.7% |
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Description
Source
More information
This statistic presents information on the number of brand e-mail subscriptions among U.S. consumers as of August 2016. It was found that 8.7 percent of responding consumers subscribed to 21 or more brands in order to receive promotional e-mails from them.
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- Show publisher information
- Release date
- October 2016
- Region
- United States
- Survey time period
- August 2016
- Number of respondents
- 1,765 respondents
- Age group
- 18 to 64 years
- Supplementary notes
- Question: How many brands have you subscribed to in order to receive e-mail marketing messages?
Source
- Show sources information
- Show publisher information
- Release date
- October 2016
More information
- Region
- United States
- Survey time period
- August 2016
- Number of respondents
- 1,765 respondents
- Age group
- 18 to 64 years
- Supplementary notes
- Question: How many brands have you subscribed to in order to receive e-mail marketing messages?
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Statistics on "E-mail marketing "
- Overview
The most important statistics
- Number of e-mail users worldwide from 2017 to 2023 (in millions)Number of e-mail users worldwide 2017-2023
- Number of e-mail users in the United States from 2013 to 2020 (in millions)Number of U.S. e-mail users 2013-2020
- E-mail marketing usage in the United States as of May 2017, by industryU.S. e-mail marketing usage 2017, by industry
- Open rates of advertising e-mails worldwide as of October 2018, by industryOpen rates of marketing e-mails worldwide 2018, by industry
- Market share of the most used e-mail clients in 2018Global email client market share 2018
- Leading e-mail service providers (ESPs) used for marketing e-mails according to industry professionals worldwide as of January 2018Leading ESPs used for e-mail marketing worldwide in 2018
- Strategy & effectiveness
The most important statistics
- Number of e-mail service platforms/providers (ESP) used by marketers worldwide as of November 2018Number of e-mail providers used by global marketers in 2018
- Leading factors influencing the choice of e-mail service platforms/providers (ESP) according to marketers worldwide as of November 2018Factors influencing the choice of e-mail marketing providers worldwide in 2018
- Monthly number of marketing e-mails sent to contacts by industry professionals worldwide as of January 2018Number of marketing e-mails sent monthly worldwide 2018
- Time spent producing a marketing e-mail according to industry professionals worldwide as of January 2018Time spent on marketing e-mail production worldwide in 2018
- Average time spent on single tasks involved in producing a marketing e-mail according to industry professionals worldwide as of January 2018Average time spent on tasks in marketing e-mail production worldwide in 2018
- Share of businesses using video in e-mail worldwide in 2016 and 2017Businesses using video in e-mail worldwide 2016-2017
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2018Perceived ROI of e-mail marketing worldwide 2018
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017, by industryE-mail marketing ROI rating according to marketers worldwide 2017, by industry
- Metrics
The most important statistics
- Leading e-mail marketing metrics used by industry professionals worldwide as of January 2018Commonly used e-mail marketing metrics worldwide in 2018
- E-mail marketing performance metrics worldwide in 1st half of 2018, by transaction typeE-mail marketing performance metrics worldwide 2018, by transaction type
- E-mail marketing performance metrics worldwide in 1st half of 2018, by sender typeE-mail marketing performance metrics worldwide 2018, by business type
- Marketing e-mail aggregate open rates worldwide from 2016 to 2018Marketing e-mail open rates worldwide 2016-2018
- Marketing e-mail aggregate click-to-open rates (CTOR) worldwide from 2016 to 2018Marketing e-mail click-to-open rates worldwide 2016-2018
- Click-to-open rates of marketing e-mails worldwide in 1st quarter 2018, by industryClick-to-open rates of marketing e-mails worldwide Q1 2018, by industry
- E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 3rd quarter 2017E-mail marketing: CTR and open rates in North America 2010-2017
- Spam
The most important statistics
- Leading countries of origin for unsolicited spam e-mails in 2nd quarter 2018, by share of worldwide spam volumeSpam e-mail: leading countries of origin of spam 2018
- E-mail inbox placement and spam rate worldwide from 2nd quarter 2015 to 2nd quarter 2018Global e-mail inbox placement & spam rate 2015-2018
- E-mail inbox placement and spam rate in the United States from 2nd quarter 2015 to 2nd quarter 2018E-mail inbox placement & spam rate in the U.S. 2015-2018
- Global e-mail spam rate from 2012 to 2018E-mail spam rate worldwide 2012-2018
- Spam placement rate worldwide in 2018, by categoryGlobal spam placement rate 2018, by category
- Global spam volume as percentage of total e-mail traffic from 2007 to 2017Spam: share of global email traffic 2007-2017
- Global spam volume as percentage of total e-mail traffic from January 2014 to September 2018, by monthSpam: share of global email traffic 2014-2018
- Consumer perception & behavior
The most important statistics
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by regionInternet users reading marketing e-mails worldwide Q3 2017, by region
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by age groupInternet users reading marketing e-mails worldwide Q3 2017, by age group
- Leading ways consumers prefer to be contacted by brands in the United States as of June 2018U.S. consumers preference to being contacted by brands in 2018
- Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017U.S. consumer newsletter subscription sources as 2017
- Frequency with which consumers would like to receive brand e-mails from selected industries in the United States as of July 2017E-mail marketing frequency preference according to U.S. consumers 2017
- Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017U.S. consumers purchasing process affected by marketing e-mails in 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising helpful 2017
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017U.S. consumers annoyance with selected e-mail marketing practices in 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Planned formats of mobile e-mail marketing integration 2016
- Share of promo e-mail subscribers engaging with online retailer messages 2016
- Online retailer methods of customer motivation to e-mail subscription 2016
- Leading methods of e-mail marketing success measurement in 2015
- Requirements to share personal information with brands in the UK 2014
- Promotional e-mail subscription reasons according in the UK 2014-2017
- Consumers actions to promotional e-mail received on smartphones in the UK 2013-2015
- Number of brands signed up to receive email from in the UK 2012-2014
- Promotional e-mail signup reasons according to U.S. consumers 2014
- Consumer preferences for brand's emails in the United Kingdom (UK) 2015-2016
- Email marketing open rates in the D-A-CH region by industry 2017
- Average email open rate by sector in France 2017
- Share of companies that used email marketing in Spain 2015, by industry & sent emails
- Share of companies that used actively email marketing in Spain 2015, by industry
- Factors helping e-mail marketers achieve goals in the UK 2012-2015
- Time allocated to e-mail marketing per month in the United Kingdom (UK) 2013
- E-mail marketing: total click-through rates in the United Kingdom (UK) 2013
- E-mail click-through rate CTR trend in the United Kingdom (UK) 2009-2017
Studies
- E-mail marketing
- Email Marketing Vendor Satisfaction Report
- 2019 State of Email Report
- Optimizing Email Deliverability with AI
- 2017 State of Email Report
- 2017 Email Marketing Benchmark Report
- Marketer Email Tracking Study 2018
- Digital marketing in the United Kingdom (UK)
- Digital marketing in Italy
- Marketing personalization
- Digital marketing in Sweden
- Email Tracking Report 2014
- Email Delivery Performance Survey 2012
- 2016 Canadian Social Media Monitor
- DMA Insight: Marketer Email Tracking Study 2016
Statistics on "E-mail marketing "
- Number of e-mail users worldwide from 2017 to 2023 (in millions)
- Number of e-mail users in the United States from 2013 to 2020 (in millions)
- E-mail marketing usage in the United States as of May 2017, by industry
- Open rates of advertising e-mails worldwide as of October 2018, by industry
- Market share of the most used e-mail clients in 2018
- Leading e-mail service providers (ESPs) used for marketing e-mails according to industry professionals worldwide as of January 2018
- Number of e-mail service platforms/providers (ESP) used by marketers worldwide as of November 2018
- Leading factors influencing the choice of e-mail service platforms/providers (ESP) according to marketers worldwide as of November 2018
- Monthly number of marketing e-mails sent to contacts by industry professionals worldwide as of January 2018
- Time spent producing a marketing e-mail according to industry professionals worldwide as of January 2018
- Average time spent on single tasks involved in producing a marketing e-mail according to industry professionals worldwide as of January 2018
- Share of businesses using video in e-mail worldwide in 2016 and 2017
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2018
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017, by industry
- Positive effect of artificial intelligence (AI) use on e-mail marketing according to marketers in the United States as of February 2018
- Share of marketing e-mails that are personalized according to industry professionals worldwide as of August 2018
- Average order value (AOV) of e-mail personalized with the use of artificial intelligence (AI) according to marketers in the United States as of February 2018 (in U.S. dollars)
- Leading e-mail marketing metrics used by industry professionals worldwide as of January 2018
- E-mail marketing performance metrics worldwide in 1st half of 2018, by transaction type
- E-mail marketing performance metrics worldwide in 1st half of 2018, by sender type
- Marketing e-mail aggregate open rates worldwide from 2016 to 2018
- Marketing e-mail aggregate click-to-open rates (CTOR) worldwide from 2016 to 2018
- Click-to-open rates of marketing e-mails worldwide in 1st quarter 2018, by industry
- E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 3rd quarter 2017
- Leading countries of origin for unsolicited spam e-mails in 2nd quarter 2018, by share of worldwide spam volume
- E-mail inbox placement and spam rate worldwide from 2nd quarter 2015 to 2nd quarter 2018
- E-mail inbox placement and spam rate in the United States from 2nd quarter 2015 to 2nd quarter 2018
- Global e-mail spam rate from 2012 to 2018
- Spam placement rate worldwide in 2018, by category
- Global spam volume as percentage of total e-mail traffic from 2007 to 2017
- Global spam volume as percentage of total e-mail traffic from January 2014 to September 2018, by month
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by region
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by age group
- Leading ways consumers prefer to be contacted by brands in the United States as of June 2018
- Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017
- Frequency with which consumers would like to receive brand e-mails from selected industries in the United States as of July 2017
- Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017
- Leading e-mail personalization errors that consumers find frustrating in the United States as of July 2017
- Planned formats of mobile e-mail marketing integration worldwide as of December 2016
- Share of promotional e-mail subscribers engaging with online retailer messages as of June 2016
- Leading methods of motivating customers to subscribe to e-mail messages according to online retailers worldwide as of June 2016
- Leading methods of e-mail marketing campaign success measurement worldwide as of December 2015
- Leading requirements to share private information with brands in the United Kingdom (UK) in 2014
- Reasons for signing up to receive promotional e-mails according to the consumer in the United Kingdom (UK) from 2014 to 2017
- Frequency distribution of actions taken by the consumers to received promotional e-mails on their smartphones in the United Kingdom (UK) from 2013 to 2015
- Average number of brands subscribed to receive email from in the United Kingdom (UK) from 2012 to 2014
- Reasons for signing up to receive promotional e-mails according to consumers in the United States in 2014
- Leading consumer preferences for brand's emails in the United Kingdom (UK) in 2015 and 2016
- Opening rates of marketing emails in the D-A-CH region* by industry in 2017
- Average open rate of advertising e-mails in France in 2017, by sector and industry
- Distribution of companies that used email marketing in Spain in 2015, by business sector and number of sent emails
- Share of companies that sent more than 500,000 emails per month during their email marketing campaigns in Spain in 2015, by business sector
- Thinking about the following factors, which of them are most important to you in helping you achieve your business goals?
- What percentage of time spend on all marketing activities is dedicated to e-mail marketing per month?
- Average total click-through rates for e-mail marketing in the United Kingdom (UK) in 2013
- E-mail marketing click-through rates in the United Kingdom (UK) from 2009 to 2017
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