Number of brand e-mail subscriptions among U.S. consumers 2016

Number of brand e-mail subscriptions among consumers in the United States as of August 2016

Number of brand e-mail subscriptions among U.S. consumers 2016 This statistic presents information on the number of brand e-mail subscriptions among U.S. consumers as of August 2016. It was found that 8.7 percent of responding consumers subscribed to 21 or more brands in order to receive promotional e-mails from them.
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Number of brand e-mail subscriptions among consumers in the United States as of August 2016

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Share of respondents
1-3 brands28.3%
4-6 brands28.3%
7-10 brands21.4%
11-15 brands9.2%
16-20 brands4.2%
21 + brands8.7%
Share of respondents
1-3 brands28.3%
4-6 brands28.3%
7-10 brands21.4%
11-15 brands9.2%
16-20 brands4.2%
21 + brands8.7%
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Description

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This statistic presents information on the number of brand e-mail subscriptions among U.S. consumers as of August 2016. It was found that 8.7 percent of responding consumers subscribed to 21 or more brands in order to receive promotional e-mails from them.
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Release date
October 2016
Region
United States
Survey time period
August 2016
Number of respondents
1,765 respondents
Age group
18 to 64 years
Supplementary notes
Question: How many brands have you subscribed to in order to receive e-mail marketing messages?
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