Shopping: scenario with retailer suggesting measurements UK 2015

This survey in the United Kingdom (UK) in 2015 posed the scenario of a favourite clothing retailer or brand alerting customers to items that the retailer thinks would be perfect for the customers based on their fit preferences, measurements and previous purchase history. Among the total survey population, 41 percent reported being okay or pleased with that, while six percent stated feeling displeased by it.

What best describes your feelings about a clothing retailer alerting you to items that fit you?

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Sources

Release date

August 2016

Region

United Kingdom

Survey time period

August 2015

Number of respondents

2,005 respondents

Age group

18 years and older

Special properties

Nationally representative sample

Method of interview

Online interview

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Statistics on "Clothing stores in the UK (Kantar Media TGI)"

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