This survey in the United Kingdom (UK) in 2015 posed the scenario of a favourite clothing retailer or brand alerting customers to items that the retailer thinks would be perfect for the customers based on their fit preferences, measurements and previous purchase history. Among the total survey population, 41 percent reported being okay or pleased with that, while six percent stated feeling displeased by it.
What best describes your feelings about a clothing retailer alerting you to items that fit you?
Characteristic
Total
18-24
15-34
35-44
45-54
55-64
65+
Happy about that / I welcome it
14%
19%
23%
17%
11%
8%
6%
OK with that / pleased
41%
51%
44%
46%
46%
34%
28%
Unbothered either way / indifferent
30%
21%
23%
26%
30%
36%
43%
Not OK with that / displeased
6%
5%
4%
5%
4%
7%
9%
Unhappy about that / I feel intruded upon
9%
3%
6%
5%
8%
15%
14%
0%50%100%150%200%250%300%350%
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Rakuten, & Fits.me. (August 1, 2016). What best describes your feelings about a clothing retailer alerting you to items that fit you? [Graph]. In Statista. Retrieved April 03, 2025, from https://www.statista.com/statistics/645242/retailer-suggesting-sizes-that-fit-you-by-age-group/
Rakuten, und Fits.me. "What best describes your feelings about a clothing retailer alerting you to items that fit you?." Chart. August 1, 2016. Statista. Accessed April 03, 2025. https://www.statista.com/statistics/645242/retailer-suggesting-sizes-that-fit-you-by-age-group/
Rakuten, Fits.me. (2016). What best describes your feelings about a clothing retailer alerting you to items that fit you?. Statista. Statista Inc.. Accessed: April 03, 2025. https://www.statista.com/statistics/645242/retailer-suggesting-sizes-that-fit-you-by-age-group/
Rakuten, and Fits.me. "What Best Describes Your Feelings about a Clothing Retailer Alerting You to Items That Fit You?." Statista, Statista Inc., 1 Aug 2016, https://www.statista.com/statistics/645242/retailer-suggesting-sizes-that-fit-you-by-age-group/
Rakuten & Fits.me, What best describes your feelings about a clothing retailer alerting you to items that fit you? Statista, https://www.statista.com/statistics/645242/retailer-suggesting-sizes-that-fit-you-by-age-group/ (last visited April 03, 2025)
What best describes your feelings about a clothing retailer alerting you to items that fit you? [Graph], Rakuten, & Fits.me, August 1, 2016. [Online]. Available: https://www.statista.com/statistics/645242/retailer-suggesting-sizes-that-fit-you-by-age-group/
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