Shopping: scenario with retailer suggesting measurements UK 2015

What best describes your feelings about a clothing retailer alerting you to items that fit you?

Shopping: scenario with retailer suggesting measurements UK 2015 This survey in the United Kingdom (UK) in 2015 posed the scenario of a favourite clothing retailer or brand alerting customers to items that the retailer thinks would be perfect for the customers based on their fit preferences, measurements and previous purchase history. Among the total survey population, 41 percent reported being okay or pleased with that, while six percent stated feeling displeased by it.
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What best describes your feelings about a clothing retailer alerting you to items that fit you?

Loading statistic...
Total18-2415-3435-4445-5455-6465+
Happy about that / I welcome it14%19%23%17%11%8%6%
OK with that / pleased41%51%44%46%46%34%28%
Unbothered either way / indifferent30%21%23%26%30%36%43%
Not OK with that / displeased6%5%4%5%4%7%9%
Unhappy about that / I feel intruded upon9%3%6%5%8%15%14%
Total18-2415-3435-4445-5455-6465+
Happy about that / I welcome it14%19%23%17%11%8%6%
OK with that / pleased41%51%44%46%46%34%28%
Unbothered either way / indifferent30%21%23%26%30%36%43%
Not OK with that / displeased6%5%4%5%4%7%9%
Unhappy about that / I feel intruded upon9%3%6%5%8%15%14%
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This survey in the United Kingdom (UK) in 2015 posed the scenario of a favourite clothing retailer or brand alerting customers to items that the retailer thinks would be perfect for the customers based on their fit preferences, measurements and previous purchase history. Among the total survey population, 41 percent reported being okay or pleased with that, while six percent stated feeling displeased by it.
Show more
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