U.S. digital coupon usage penetration for selected product categories 2016, by gender

This statistic presents the share of digital coupon users in the United States who utilize online coupons for selected product categories as of August 2016, sorted by gender. During the survey period, it was found that 73 percent of female respondents used coupons for online fashion and accessory purchases at least occasionally or frequently.

Share of digital coupon users in the United States who utilize online coupons for selected product categories as of August 2016, by gender

FemaleMale
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Source

Release date

January 2017

Region

United States

Survey time period

August 8 to 20, 2016

Number of respondents

total survey n=1,000

Age group

18 years and older

Special properties

n=777 coupon users who redeem coupons online

Method of interview

Online survey

Supplementary notes

Original question: "How often do you use coupons online for the following products? - Frequently or occasionally"

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Statistics on "Digital coupons and deals"

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