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Key impacts of programmatic advertising investments among publishers in Europe 2016

Published by Statista Research Department, Jun 21, 2016
This statistic displays the key business impacts of programmatic advertising investments according to publishers in Europe in 2016. Of publishers, 68 percent stated increased trading efficiencies as a key impact on business when investing in programmatic.

Key business impacts of programmatic advertising investments according to publishers in Europe in 2016

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Release date

June 2016

Region

Europe

Survey time period

March to May 2016

Number of respondents

302 respondents

Special properties

publishers

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