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Key impacts of programmatic advertising investments among publishers in Europe 2016

Key business impacts of programmatic advertising investments according to publishers in Europe in 2016

by Statista Research Department, last edited Jun 21, 2016
Key impacts of programmatic advertising investments among publishers in Europe 2016 This statistic displays the key business impacts of programmatic advertising investments according to publishers in Europe in 2016. Of publishers, 68 percent stated increased trading efficiencies as a key impact on business when investing in programmatic.
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Key business impacts of programmatic advertising investments according to publishers in Europe in 2016

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