This statistic displays the key business impacts of programmatic advertising investments according to publishers in Europe in 2016. Of publishers, 68 percent stated increased trading efficiencies as a key impact on business when investing in programmatic.
Key business impacts of programmatic advertising investments according to publishers in Europe in 2016
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IAB Europe. (June 21, 2016). Key business impacts of programmatic advertising investments according to publishers in Europe in 2016 [Graph]. In Statista. Retrieved January 24, 2021, from https://www.statista.com/statistics/675650/publishers-key-impacts-of-programmatic-investments-in-europe/
IAB Europe. "Key business impacts of programmatic advertising investments according to publishers in Europe in 2016." Chart. June 21, 2016. Statista. Accessed January 24, 2021. https://www.statista.com/statistics/675650/publishers-key-impacts-of-programmatic-investments-in-europe/
IAB Europe. (2016). Key business impacts of programmatic advertising investments according to publishers in Europe in 2016. Statista. Statista Inc.. Accessed: January 24, 2021. https://www.statista.com/statistics/675650/publishers-key-impacts-of-programmatic-investments-in-europe/
IAB Europe. "Key Business Impacts of Programmatic Advertising Investments According to Publishers in Europe in 2016." Statista, Statista Inc., 21 Jun 2016, https://www.statista.com/statistics/675650/publishers-key-impacts-of-programmatic-investments-in-europe/
IAB Europe, Key business impacts of programmatic advertising investments according to publishers in Europe in 2016 Statista, https://www.statista.com/statistics/675650/publishers-key-impacts-of-programmatic-investments-in-europe/ (last visited January 24, 2021)