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Data sources used for programmatic campaigns by advertisers in Europe 2016

Data sources used for programmatic campaigns by advertisers in Europe in 2016

by Statista Research Department, last edited Jun 21, 2016
Data sources used for programmatic campaigns by advertisers in Europe 2016 This statistic displays the results of a survey on the data sources used for programmatic advertising campaigns by advertisers in Europe in 2016. Of advertisers, 35 percent stated to be using ad exchanges as a data source for their programmatic campaigns.
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Data sources used for programmatic campaigns by advertisers in Europe in 2016

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