This statistic displays the results of a survey on the data sources used for programmatic advertising campaigns by advertisers in Europe in 2016. Of advertisers, 35 percent stated to be using ad exchanges as a data source for their programmatic campaigns.
Data sources used for programmatic campaigns by advertisers in Europe in 2016
The source adds the following information: "The responses came from advertisers, agencies and publishers in 29 markets and respondents with both pan-European and and Global remits remits."
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IAB Europe. (June 21, 2016). Data sources used for programmatic campaigns by advertisers in Europe in 2016 [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/675705/advertisers-data-sources-used-for-programmatic-campaigns-in-europe/
IAB Europe. "Data sources used for programmatic campaigns by advertisers in Europe in 2016." Chart. June 21, 2016. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/675705/advertisers-data-sources-used-for-programmatic-campaigns-in-europe/
IAB Europe. (2016). Data sources used for programmatic campaigns by advertisers in Europe in 2016. Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/675705/advertisers-data-sources-used-for-programmatic-campaigns-in-europe/
IAB Europe. "Data Sources Used for Programmatic Campaigns by Advertisers in Europe in 2016." Statista, Statista Inc., 21 Jun 2016, https://www.statista.com/statistics/675705/advertisers-data-sources-used-for-programmatic-campaigns-in-europe/
IAB Europe, Data sources used for programmatic campaigns by advertisers in Europe in 2016 Statista, https://www.statista.com/statistics/675705/advertisers-data-sources-used-for-programmatic-campaigns-in-europe/ (last visited October 06, 2024)
Data sources used for programmatic campaigns by advertisers in Europe in 2016 [Graph], IAB Europe, June 21, 2016. [Online]. Available: https://www.statista.com/statistics/675705/advertisers-data-sources-used-for-programmatic-campaigns-in-europe/