Reasons to purchase Christmas gifts online in Denmark in 2016

This survey shows the most important reasons why consumers in Denmark choose to shop Christmas gifts online instead of buying them in physical shops in 2016. 40.3 percent of respondents said that shopping Christmas presents online saves them money.

Why do you buy Christmas gifts on the internet?

Share of respondents
It's time-saving69.2%
It is easier to find the wished gift online55.6%
I avoid crowds in stores before Christmas49.1%
I save money40.3%
I avoid the trouble of lugging packages home28.1%
The product can only be found/bought online12.7%
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Release date

November 2016



Survey time period

October 2016

Number of respondents

735 respondents

Age group

18-79 years old

Method of interview

Online survey

Supplementary notes

The original question was phrased by the source as follows: "Hvorfor køber du julegaver på nettet? "

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Statistics on "E-commerce in Denmark"

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