Mexico: reasons for choosing a mobile phone provider

This statistic gives information on reasons for choosing a mobile telephony provider in Mexico in 2017, by current provider. During the survey, 25 percent of AT&T subscribers stated picked their current provider because it offered good network coverage.

What is the main reason why you chose your current mobile telephony provider?

Characteristic	AT&T	Movistar	Telcel
Good coverage	25%	20%	37%
Because of special offers/promotions	26%	28%	9%
Good quality product	13%	16%	11%
It is the cheapest/prices	12%	16%	5%
It is the one I have used most of the time	2%	4%	9%
It is the best known provider	1%	2%	10%
Everybody uses this provider	5%	4%	7%
Other	12%	7%	7%
Do not know / no answer	4%	3%	5%

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Release date

April 2017

More information

Region

Mexico

Survey time period

December 6, 2016 to January 11, 2017

Number of respondents

2,800 respondents

Age group

18 years and older

Supplementary notes

Original question: "¿Cuál es la principal razón por la que eligió su actual proveedor de servicio?"
Survey method: telephone survey and face-to-face interviews.
Percentage points missing to 100 percent are probably due to rounding.

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