The most well known luxury cosmetic brands among U.S. women 2017, by ethnicity

Published by
Dominique Petruzzi,
Feb 2, 2022
This statistic shows which cosmetic brands are most well known among female consumers in the United States as of May 2017, sorted by ethnicity. According to the survey of women interested in beauty and cosmetics, 66 percent of Asian respondents said they knew of Estee Lauder, at least my name.

Share of women in the United States that know or recognize the following luxury cosmetics brands as of May 2017, by ethnicity

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Source

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Release date

June 2017

Region

United States

Survey time period

May 16 to 18, 2017

Number of respondents

1,006 respondents

Age group

18 years and older

Special properties

U.S. females interested in beauty and/or cosmetics

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which of these cosmetic brands do you know, even if only by name?"
Multiple answers were possible.
14 respondents stated their ethnicity as other. A further 6 respondents provided no information on their ethnicity.

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8

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Online behavior

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