This statistic show the results of a survey on the share of respondents that stated that their use in-stream video advertising formats had increased a lot or a little in Europe as of March 2017, broken down by device. The survey found that pre-roll ads had the highest increase in use for in-stream video advertising on PC, with 61 percent of respondents stating that their use of this format had increased in the past year.
Share of respondents that stated that their use of the following in-stream video ad formats increased within the last year in Europe in 2017, by device
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Statistics on "Digital video advertising in the United Kingdom"
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IAB. (April 26, 2017). Share of respondents that stated that their use of the following in-stream video ad formats increased within the last year in Europe in 2017, by device [Graph]. In Statista. Retrieved March 30, 2020, from https://www.statista.com/statistics/726971/in-stream-video-ads-increase-by-device-in-europe/
IAB. "Share of respondents that stated that their use of the following in-stream video ad formats increased within the last year in Europe in 2017, by device." Chart. April 26, 2017. Statista. Accessed March 30, 2020. https://www.statista.com/statistics/726971/in-stream-video-ads-increase-by-device-in-europe/
IAB. (2017). Share of respondents that stated that their use of the following in-stream video ad formats increased within the last year in Europe in 2017, by device. Statista. Statista Inc.. Accessed: March 30, 2020. https://www.statista.com/statistics/726971/in-stream-video-ads-increase-by-device-in-europe/
IAB. "Share of Respondents That Stated That Their Use of The following In-stream Video Ad Formats Increased within The Last Year in Europe in 2017, by Device." Statista, Statista Inc., 26 Apr 2017, https://www.statista.com/statistics/726971/in-stream-video-ads-increase-by-device-in-europe/
IAB, Share of respondents that stated that their use of the following in-stream video ad formats increased within the last year in Europe in 2017, by device Statista, https://www.statista.com/statistics/726971/in-stream-video-ads-increase-by-device-in-europe/ (last visited March 30, 2020)
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