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U.S. CPG merchandising executives leading ROI measurements from P-O-P marketing 2016

Leading methods of ROI measurement of point of purchase (P-O-P) marketing according to CPG merchandising executives in the United States as of June 2016

U.S. CPG merchandising executives leading ROI measurements from P-O-P marketing 2016 This statistic reports on the leading methods of ROI measurements from point of purchase (P-O-P) marketing according to CPG merchandising executives in the United States as of June 2016. According to the study, 52.8 percent of respondents had recorded that tracking sales specifically was the most effective measure of point of purchase (P-O-P) marketing, while 27.8 percent of them had stated that compiling feedback from field staff was the most effective.
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Leading methods of ROI measurement of point of purchase (P-O-P) marketing according to CPG merchandising executives in the United States as of June 2016

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This statistic reports on the leading methods of ROI measurements from point of purchase (P-O-P) marketing according to CPG merchandising executives in the United States as of June 2016. According to the study, 52.8 percent of respondents had recorded that tracking sales specifically was the most effective measure of point of purchase (P-O-P) marketing, while 27.8 percent of them had stated that compiling feedback from field staff was the most effective.
Show more
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