U.S. CPG merchandising executives leading ROI measurements from P-O-P marketing 2016

This statistic reports on the leading methods of ROI measurements from point of purchase (P-O-P) marketing according to CPG merchandising executives in the United States as of June 2016. According to the study, 52.8 percent of respondents had recorded that tracking sales specifically was the most effective measure of point of purchase (P-O-P) marketing, while 27.8 percent of them had stated that compiling feedback from field staff was the most effective.

Leading methods of ROI measurement of point of purchase (P-O-P) marketing according to CPG merchandising executives in the United States as of June 2016

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Sources

Release date

July 2016

Region

North America, United States

Survey time period

June 2016

Number of respondents

63 respondents

Special properties

U.S. based CPG merchandising executives

Method of interview

Online survey

Supplementary notes

Question: How do you measure P-O-P effectiveness?

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Statistics on "SME marketing in the U.S."

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