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Effectiveness of audience targeting with use of data worldwide 2018, by business type

Share of marketers worldwide who believed their organization targeted audiences effectively with use of data as of May 2018, by business type

by A. Guttmann, last edited Jan 30, 2019
Effectiveness of audience targeting with use of data worldwide 2018, by business type The charts shows the share of marketers worldwide who believed their organization targeted audiences effectively with use of data as of May 2018, by business type. According to the study from Quantcast, 83 percent of global direct brand marketers believed their company was effectively using first-party data to target audiences, while 65 percent said the same about their use of third-party data.
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Share of marketers worldwide who believed their organization targeted audiences effectively with use of data as of May 2018, by business type

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