Effectiveness of audience targeting with use of data worldwide 2018, by business type

The charts shows the share of marketers worldwide who believed their organization targeted audiences effectively with use of data as of May 2018, by business type. According to the study from Quantcast, 83 percent of global direct brand marketers believed their company was effectively using first-party data to target audiences, while 65 percent said the same about their use of third-party data.

Share of marketers worldwide who believed their organization targeted audiences effectively with use of data as of May 2018, by business type

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Sources

Release date

January 2019

Region

Worldwide

Survey time period

May 2018

Number of respondents

504 respondents

Special properties

among high-level marketing executives

Supplementary notes

Questions: How effectively does your organisation target a relevant audience using the following... [respondents who answered effectively and highly effectively]

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Statistics on "Marketing technology implementation"

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