Actions ensuring quality of programmatic ads among marketers in North America 2017

This statistic presents the leading actions taken to ensure the quality of programmatic ads according to marketers in North America as of April 2017. According to the findings, 41 percent of responding marketing professionals said they would try more granular site targeting in order to ensure high quality programmatic advertising.

Leading actions taken to ensure the quality of programmatic ads according to marketers in North America as of April 2017

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Sources

Release date

August 2017

Region

North America

Survey time period

April 17 to 18, 2017

Number of respondents

404 respondents

Special properties

among programmatic decision-makers in North America with an annual digital spending of $1+ million

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Statistics on "Programmatic advertising"

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