Men's grooming: brands Baby Boomers considered buying U.S. 2017 | Statista

This statistic shows the selected beauty brands Baby Boomer men have considered buying as of August 2017. According to the survey, 23 percent of respondents reported that they would consider purchasing products from the brand Gold Bond.

Selected beauty brands Baby Boomer men have considered purchasing in the United States as of August 2017

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Release date

September 2017

More information

Region

United States

Survey time period

August 27, 2017

Number of respondents

9,485 respondents

Age group

50+ years

Special properties

Male

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "When you are in the market next to purchase beauty care products, from which of the following would you consider buying?"

Baby Boomers are defined as adults aged 50 years and older.

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