A study on the Facebook advertising cost-per-click (CPC) worldwide in 2018 and 2019 found that the last quarter of 2018 had a CPC of 0.7 U.S. dollars, compared to a CPC of 0.81 U.S. dollars in the corresponding quarter in 2019.
Facebook advertising median cost-per-click (CPC) worldwide from 4th quarter 2018 to 4th quarter 2019
(in U.S. dollars)
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AdStage. (January 21, 2020). Facebook advertising median cost-per-click (CPC) worldwide from 4th quarter 2018 to 4th quarter 2019 (in U.S. dollars) [Graph]. In Statista. Retrieved May 23, 2022, from https://www.statista.com/statistics/829428/change-facebook-cost-per-click/
AdStage. "Facebook advertising median cost-per-click (CPC) worldwide from 4th quarter 2018 to 4th quarter 2019 (in U.S. dollars)." Chart. January 21, 2020. Statista. Accessed May 23, 2022. https://www.statista.com/statistics/829428/change-facebook-cost-per-click/
AdStage. (2020). Facebook advertising median cost-per-click (CPC) worldwide from 4th quarter 2018 to 4th quarter 2019 (in U.S. dollars). Statista. Statista Inc.. Accessed: May 23, 2022. https://www.statista.com/statistics/829428/change-facebook-cost-per-click/
AdStage. "Facebook Advertising Median Cost-per-click (Cpc) Worldwide from 4th Quarter 2018 to 4th Quarter 2019 (in U.S. Dollars)." Statista, Statista Inc., 21 Jan 2020, https://www.statista.com/statistics/829428/change-facebook-cost-per-click/
AdStage, Facebook advertising median cost-per-click (CPC) worldwide from 4th quarter 2018 to 4th quarter 2019 (in U.S. dollars) Statista, https://www.statista.com/statistics/829428/change-facebook-cost-per-click/ (last visited May 23, 2022)
