• Global Facebook CPC growth 2018 l Statistic

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Facebook CPC growth worldwide 2017-2018

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Change in Facebook advertising cost-per-click (CPC) worldwide from January 2017 to February 2018
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Facebook CPC growth worldwide 2017-2018

This statistic presents the change in Facebook advertising cost-per-click (CPC) worldwide from January 2017 to February 2018. In January 2018, Facebook's CPC grew by one percent compared to January 2017, while February 2018 CPC decreased by 38 percent compared to the same period on the preceding year.

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This statistic presents the change in Facebook advertising cost-per-click (CPC) worldwide from January 2017 to February 2018. In January 2018, Facebook's CPC grew by one percent compared to January 2017, while February 2018 CPC decreased by 38 percent compared to the same period on the preceding year.

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Release date: March 2018

Region: Worldwide
Survey time period: January 2017 to February 2018
Special properties: Facebook News Feed ads only

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Statistics on "Facebook marketing "

Adoption

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Leading social media used for professional purposes according to marketing professionals worldwide as of February 2017Social media marketers use for professional purposes worldwide 2017
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Facebook marketing usage rate in the United States from 2013 to 2017Use of Facebook as a marketing channel in the U.S. 2013-2016
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Budgets and investments

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Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)U.S. digital marketing spending growth 2014-2019, by segment
Change in digital advertising spending on selected social media in the United States in August 2016Change in digital ad spend in the U.S. 2016, by social media
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Leading channels, technologies and services marketers are planning to invest in as of December 2016U.S. marketing channel investment priorities 2017
Share of local businesses using Facebook for advertising and promotions in the United States in 3rd quarter 2016U.S. SMBs Facebook marketing usage 2016
Distribution of health care companies' marketing budgets in the United States in 2017, by channelU.S. health care companies: distribution of marketing budget 2017, by channel
Average cost per click (CPC) on Facebook in selected countries as of 4th quarter 2017 (in U.S. dollars)CPC on Facebook in selected countries in Q4 2017

Usage

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Distribution of Facebook advertising campaign objectives worldwide as of March 2018Share of Facebook advertising campaign objectives worldwide 2018
Number of Facebook interactions per brand post from January to July 2017Facebook reactions to brand posts 2017
Number of Facebook interactions per brand post as of July 2017, by profile sizeFacebook reactions to brand posts 2017, by profile size
Leading types of branded posts on Facebook worldwide as of August 2017, by formatLeading Facebook brand post formats 2017
Most popular types of content posted by brands on Facebook as of September 2016Facebook brand post content share 2016
Percentage of brands with Facebook Messenger features as of November 2016, by verticalBrand Facebook Messenger feature usage 2016, by vertical
Average number of monthly video posts by brands to Facebook from January to July 2017Facebook: monthly video posts by brands 2017
Average length of Facebook video from leading news publishers on Facebook as of February 2017 (in seconds)Facebook video length of leading global news publishers 2017

Cost & effectiveness

The most important statistics

Facebook advertising average cost-per-mille (CPM) in selected countries worldwide as of March 2018 (in U.S. dollars)Facebook advertising CPM in selected countries worldwide as of March 2018
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Change in Facebook advertising cost-per-click (CPC) worldwide from January 2017 to February 2018Facebook CPC growth worldwide 2017-2018
Average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars)Average CPM of Facebook advertising campaigns 2018, by objective
Advertising metrics for Facebook from 3rd quarter 2013 to 4th quarter 2017Facebook: advertising metrics 2013-2017
Leading digital publishers in the United States as of May 2018, based on audience size (in millions)Top digital publishers in the U.S. 2018, by audience
Most effective digital marketing tactics worldwide in March 2016Most effective digital marketing tactics worldwide 2016
Share of global marketers who agree that their Facebook marketing is effective as of January 2018Effectiveness of Facebook marketing worldwide 2017

Facebook ad revenue

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Facebook's advertising revenue worldwide from 2009 to 2017 (in million U.S. dollars)Facebook: advertising revenue worldwide 2009-2017
Worldwide mobile advertising revenue of Facebook from 2013 to 2021 (in million U.S. dollars)Facebook: global mobile advertising revenue 2013-2021
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Instagram's net mobile advertising revenue as percentage of Facebook's mobile advertising revenue from 2015 to 2018Instagram: Facebook advertising revenue share 2015-2018
Facebook's U.S. and non-U.S. advertising revenue from 2014 to 2018 (in billion U.S. dollars)Facebook: U.S. vs non-U.S. advertising revenue worldwide 2014-2018
Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)Digital display ad revenue in the U.S. 2016-2019, by company
Net mobile advertising revenue in the United States from 2016 to 2019, by companyU.S. mobile ad revenue share 2016-2019, by company

Audience & customer engagament

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Number of monthly active Facebook users worldwide as of 1st quarter 2018 (in millions)Facebook: number of monthly active users worldwide 2008-2018
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Leading countries based on share of Facebook users worldwide as of January 2018Countries with biggest Facebook user share 2018
Share of consumers who felt annoyed by Facebook advertising in the United States as of May 2017U.S. consumers who find Facebook advertising annoying 2017
Share of consumers who found Facebook advertising to be helpful in the United States as of May 2017U.S. consumers who find Facebook advertising helpful 2017
Share of Facebook users in the United States who use social media for brand research as of 3rd quarter 2016, by age groupSocial media usage for brand research among U.S. Facebook users 2016, by age group
Favorite social platforms to engage with brand content according to female social media users in the United States as of February 2016Top platforms to engage with brand content among U.S. women 2016
Leading reasons why social media users have followed brands on social media worldwide as of July 2016Leading reasons to follow brands on social media worldwide 2016

Leader rankings

The most important statistics

Biggest publishers on Facebook in September 2017, ranked by total Facebook interactions (in millions) Facebook user engagement of leading publishers 2017
Technology brands with the most Facebook fans as of April 2018 (in millions)Most popular technology brands on Facebook 2018
Product brands with the most Facebook fans as of April 2018 (in millions)Most popular product brands on Facebook 2018
Retail brands with the most Facebook fans as of June 2018 (in millions)Most popular retail brands on Facebook 2018
Leading apparel brands with the most Facebook fans as of June 2018 (in millions)Facebook: number of fans of popular apparel brands 2018
Leading beauty brands with the most followers on Facebook as of March 2018 (in millions)Facebook: number of followers of popular beauty brands 2018
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