A study on the Facebook advertising cost-per-click (CPC) worldwide in 2018 and 2019 found that the last quarter of 2018 had a CPC of 0.7 U.S. dollars, compared to a CPC of 0.81 U.S. dollars in the corresponding quarter in 2019.
Facebook advertising median cost-per-click (CPC) worldwide from 4th quarter 2018 to 4th quarter 2019 (in U.S. dollars)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- Latin America: Facebook advertising CPM 2018, by country
- Facebook CPL in higher education advertising in the U.S. in 2018, by program
- Ecuador: programmatic ad CPC 2018
- Facebook CTR in higher education advertising in the U.S. 2018, by program
- Facebook and Instagram CPM (cost-per-mille) in Italy 2020
- Argentina: programmatic ad CPC 2018
- Colombia: programmatic ad CPC 2018
- Facebook advertising expenditure Thailand 2018-2021
- Average CPC of pharmaceutical advertising in the U.S. 2019, by state
- Germany monthly number of Facebook users 2018-2022
- FMCG ad share in social media in Russia and CIS 2020, by payment and product
- U.S. consumers who find Facebook advertising annoying 2017
- U.S. consumers who find Facebook advertising helpful 2017
- Average Google AdSense CPM Spain by type August 2019
- GoogleAds average monthly CPC in the UK 2021, by industry
- Average Facebook Ads CPM and CPC Spain March 2018
- Share of Canadians who trust ads from selected industries 2021
- Nicaragua: largest car digital advertisers 2019
AdStage. (January 21, 2020). Facebook advertising median cost-per-click (CPC) worldwide from 4th quarter 2018 to 4th quarter 2019 (in U.S. dollars) [Graph]. In Statista. Retrieved May 23, 2022, from https://www.statista.com/statistics/829428/change-facebook-cost-per-click/
AdStage. "Facebook advertising median cost-per-click (CPC) worldwide from 4th quarter 2018 to 4th quarter 2019 (in U.S. dollars)." Chart. January 21, 2020. Statista. Accessed May 23, 2022. https://www.statista.com/statistics/829428/change-facebook-cost-per-click/
AdStage. (2020). Facebook advertising median cost-per-click (CPC) worldwide from 4th quarter 2018 to 4th quarter 2019 (in U.S. dollars). Statista. Statista Inc.. Accessed: May 23, 2022. https://www.statista.com/statistics/829428/change-facebook-cost-per-click/
AdStage. "Facebook Advertising Median Cost-per-click (Cpc) Worldwide from 4th Quarter 2018 to 4th Quarter 2019 (in U.S. Dollars)." Statista, Statista Inc., 21 Jan 2020, https://www.statista.com/statistics/829428/change-facebook-cost-per-click/
AdStage, Facebook advertising median cost-per-click (CPC) worldwide from 4th quarter 2018 to 4th quarter 2019 (in U.S. dollars) Statista, https://www.statista.com/statistics/829428/change-facebook-cost-per-click/ (last visited May 23, 2022)