Marvel Studios movie viewership in the U.S. 2018, by age

In the United States, around 54 percent of adults aged 18 to 34 have seen one or more of the films from Marvel’s ‘The Avengers’ series. This viewership share is not surprising given that all of the currently released Avengers films rank among the top ten movies of all time in terms of box office revenue.

The Marvel Cinematic Universe

The Marvel Cinematic Universe (MCU) encompasses the Avengers movies, 18 other superhero films, multiple television series’, short films, and, of course, comic books. MCU is the highest grossing film franchise of all time, with its box office revenues dwarfing those of other top franchises like Star Wars, Harry Potter and James Bond. Single film box office revenues in the billions have almost become the norm for the franchise, and numerous further films and projects are already in the works.

The Walt Disney Company

Marvel Entertainment is a subsidiary of massive entertainment industry conglomerate The Walt Disney Company. Disney, also well-known for its appeal to younger audiences, ranks among the most valuable brands in the world, and its other subsidiary companies include major film studios such as Pixar, Lucasfilm and 20th Century Fox, as well as television networks like the Disney Channel, ESPN and FX.

Share of consumers who have watched selected Marvel Studios superhero films in the United States as of February 2018, by age

18 to 34 years35 to 54 years55 years and older
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Release date

September 2017


North America, United States

Survey time period

January 30 to February 4, 2018

Number of respondents

2,265 respondents

Age group

18 years and older

Method of interview

Online interview

Supplementary notes

Multiple answers were possible.

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Statistics on "Superhero movies in the U.S."

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