Customer churn rate by industry U.S. 2018

Customer churn rate in the United States in 2018, by industry

by E. Mazareanu, last edited May 8, 2019
Customer churn rate by industry U.S. 2018 Although the results were close, the industry in the United States where customers were most likely to leave their current provider is the cable television, with a 28 percent churn rate in 2018.
Churn rate

Churn rate, sometimes also called attrition rate, is the percentage of customers that stop utilizing a service within a time given period. It is often used to measure businesses which have a contractual customer base, especially subscriber-based service models.

Cable television customer churn

The churn rate of U.S. cable television services is over twice that of many other developed countries. One reason for this may be due to the higher number of providers in the U.S., facilitating more competition (at least in some areas). The overall decline in the pay television market is likely the most significant factor though. As the number of users of online subscription services such as Netflix has grown over time, the number of households using traditional forms of television has shrunk.
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Customer churn rate in the United States in 2018, by industry

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Share of customers
Cable28%
Retail27%
Financial25%
Online retail22%
Telecom21%
Travel18%
Share of customers
Cable28%
Retail27%
Financial25%
Online retail22%
Telecom21%
Travel18%
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by E. Mazareanu, last edited May 8, 2019
Although the results were close, the industry in the United States where customers were most likely to leave their current provider is the cable television, with a 28 percent churn rate in 2018.
Churn rate

Churn rate, sometimes also called attrition rate, is the percentage of customers that stop utilizing a service within a time given period. It is often used to measure businesses which have a contractual customer base, especially subscriber-based service models.

Cable television customer churn

The churn rate of U.S. cable television services is over twice that of many other developed countries. One reason for this may be due to the higher number of providers in the U.S., facilitating more competition (at least in some areas). The overall decline in the pay television market is likely the most significant factor though. As the number of users of online subscription services such as Netflix has grown over time, the number of households using traditional forms of television has shrunk.
Show more
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