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Importance of customer service to customers' choice of or loyalty to a brand 2018

Published by Statista Research Department, Jul 6, 2022
This survey shows the importance of customer service to customers' choice of or loyalty to a brand in 2018. During the survey, 66 percent of respondents from the United States stated that customer service was very important to them when choosing a brand.

How important is customer service to you in your choice of, or loyalty to, a brand?

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Source

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Release date

March 2019

Region

Worldwide, United States

Survey time period

2018

Number of respondents

5,000 respondents

Age group

18 years and older

Supplementary notes

Number of respondents is for the global survey.
The source did not specify the number of U.S. respondents.

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Statistics on " Customer service in the U.S. "

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Statistics on Customer service in the U.S.

Market overview

6

Communication channels

4

Customer satisfaction

5

Self-service

4

Digital trends

5

Further related statistics

17

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Topics

Customer service in the U.S.Call center services industry in the U.S.Telecommunications services
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