Most popular ways for consumers to show support for ethical brands U.S. 2018

In 2018, just under 90 percent of survey respondents in the United States reported that they would be prompted to boycott a brand for irresponsible business actions. This was one of the most common ways, in which U.S. consumers would change their behavior in the name of ethical consumption.

Online grocery shoppers in the U.S

. While shopping for various goods online has become very common, online grocery shopping is a younger concept. In the United States, e-commerce sales numbers for food and beverages amounted to roughly 15 million U.S. dollars in 2018, an amount that is expected to exceed 28 million U.S. dollars by 2022. In May of 2018, over half of U.S. consumers stated that they purchased food and beverage products on the web roughly a few times a year.

The option to have groceries delivered to your door has had an impact on convenience store visits and purchases in the United States. In 2018, over 50 percent of both millennials and members of Generation Z reported that they do not visit convenience stores as often as a result of grocery store delivery services.

Common ways U.S. consumers will change their behavior based on a company's corporate social responsibility 2018

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Release date

February 2018


United States

Survey time period


Age group

18 years and older

Supplementary notes

The source does not specify the number of respondents or the method of survey or the original survey question.

*Corporate social responsibility

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Statistics on "Ethical retail in the UK"

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