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In-app advertising impression share worldwide in 2017, by ad format

Distribution of mobile in-app advertising impressions worldwide between January and November 2017, by ad format

by A. Guttmann, last edited Mar 27, 2018
In-app advertising impression share worldwide in 2017, by ad format The graph presents information on the distribution of mobile in-app advertising impressions worldwide between January and November 2017, by ad format. According to the source, banner advertising had the highest share of in-app impressions worldwide, followed by rich interstitial ads.
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Distribution of mobile in-app advertising impressions worldwide between January and November 2017, by ad format

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