In-app advertising impression share worldwide in 2017, by ad format

The graph presents information on the distribution of mobile in-app advertising impressions worldwide between January and November 2017, by ad format. According to the source, banner advertising had the highest share of in-app impressions worldwide, followed by rich interstitial ads.

Distribution of mobile in-app advertising impressions worldwide between January and November 2017, by ad format

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Sources

Release date

December 2017

Region

Worldwide

Survey time period

January to November 2017

Special properties

based on 60 demand sources and 30,000 apps accross five regional markets

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Statistics on "Gaming monetization"

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