This statistic shows the share of heavy quick service restaurant consumers in the United States reached weekly by media type in 2015. In 2015, 93 percent of quick service restaurant consumers were reached by AM/FM radio.
Share of heavy quick service restaurant consumers reached by media type in the United States in 2015*
* Heavy QSR consumer is 20 percent of American adults 18+ who have used quick service restaurant 10 times or more in the past 30 days.
Radio/TV: used in the last 7 days.
Internet/video clips/online music service/Internet radio/podcasts: used in past 30 days.
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Westwood One. (May 23, 2016). Share of heavy quick service restaurant consumers reached by media type in the United States in 2015* [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/860003/qsr-consumers-reached-by-media-type-us/
Westwood One. "Share of heavy quick service restaurant consumers reached by media type in the United States in 2015*." Chart. May 23, 2016. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/860003/qsr-consumers-reached-by-media-type-us/
Westwood One. (2016). Share of heavy quick service restaurant consumers reached by media type in the United States in 2015*. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/860003/qsr-consumers-reached-by-media-type-us/
Westwood One. "Share of Heavy Quick Service Restaurant Consumers Reached by Media Type in The United States in 2015*." Statista, Statista Inc., 23 May 2016, https://www.statista.com/statistics/860003/qsr-consumers-reached-by-media-type-us/
Westwood One, Share of heavy quick service restaurant consumers reached by media type in the United States in 2015* Statista, https://www.statista.com/statistics/860003/qsr-consumers-reached-by-media-type-us/ (last visited October 31, 2024)
Share of heavy quick service restaurant consumers reached by media type in the United States in 2015* [Graph], Westwood One, May 23, 2016. [Online]. Available: https://www.statista.com/statistics/860003/qsr-consumers-reached-by-media-type-us/
