Paid search CTR in the U.S. 2014, by ad position & device

The statistic shows paid search clickthrough rate (CTR) in the United States in the second quarter of 2014, by ad position and device. If ranked second on a search engine results page, a paid search ad had a clickthrough rate of two percent on tablet devices.

Paid search clickthrough rate (CTR) in the United States in 2nd quarter 2014, by ad position* and device

SmartphoneTabletDesktop
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Sources

Release date

October 2014

Region

United States

Survey time period

Q2 2014

Special properties

represents activity on Marin Software's network, broader industry metrics may vary

Supplementary notes

The source provides the following explanation: "Indicates the position of an ad on a search engine results page (SERP)".

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Statistics on "Search advertising in the U.S."

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